Real estate trade shows not only offer an excellent way for you to promote your business, but they also typically provide great networking opportunities and industry-related seminars to ensure you stay at the top of your game. Real estate trade shows can be expensive, however, especially if the event is not in or near your hometown. Because of this, you'll want to make the most out of your real estate trade show presence.

To ensure your real estate trade show experience is the best it can be, consider the following:

1. Find a complete list of real estate trade show information to narrow down the best events for you based on price, visibility, location and other factors.

2. Consult with a trade show marketing professional to get real estate trade show advice on everything from displays, promotions, giveaways and more.

3. Consider using trade show entertainment in your real estate trade show booth to increase traffic.

Action Steps
The best contacts and resources to help you get it done

Find a calendar of upcoming real estate trade shows near you

When searching for the best real estate trade show to attend, you'll want to consider such factors as price, location, attendance and seminars. The more you can get out of one event, the better.

I recommend: BizTradeShows.com has a list of upcoming shows for the real estate industry taking place around the globe. Search for real estate tradeshows in your area at TSNN.com, "The Ultimate Event Resource." The site can also help you get in contact with trade show suppliers. The National Association of Realtors is another great source for upcoming industry shows and meetings.

Hire a marketing consultant to help with your real estate tradeshow display

Trade show marketing professionals can help you pinpoint areas of your trade show presence that need help, whether that's your marketing or advertising materials, your real estate trade show booth or your networking skills.

I recommend: TradeShows Plus! has been assisting companies for more than 10 years with improving their presence at real estate trade shows and other industries' events. Check out The Tradeshow Coach to learn about options for boosting traffic and growing your customer base at a real estate tradeshow.

Reel in visitors to your real estate tradeshow booth with entertainment and giveaways

While a virtual reality golf game may seem gimmicky, tradeshow entertainment does draw people to your booth. On a smaller scale, promotional giveaways with your business name contact information can get the job done too.

I recommend: Interactive Entertainment Concepts has unique ways of drawing people to your real estate tradeshow booth. Keeping people there and getting them interested in your business is your job! TradeShowAttractions.com has dozens of trade show marketing and promotion ideas, including cash cubes, scratch cards and prize wheels. IndentityLinks offers a variety of promotional products that you can put your company's name on and give away at your real estate tradeshow booth.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Look into advertising opportunities in the real estate trade show guide. You can typically buy an ad at a cheap rate to increase the visibility of your trade show booth number.