If you’ve decided the trade show circuit is part of your business plan, it’s time to learn some real estate tradeshow marketing tips and strategies to ensure you get the most out of your trade show experience. Real estate tradeshow promotions can include anything from real estate trade show giveaways to real estate tradeshow follow-up calls or mailings. The point is to make real estate trade show marketing an important part of any trade show plan.

When coming up with real estate tradeshow marketing ideas, consider the following:

1. Consult with a trade show marketing professional to get real estate trade show advice on everything from displays, promotions, giveaways and more.

2. Offer real estate trade show giveaways as a way to entice visitors to your booth and help them remember your name.

3. Conduct real estate tradeshow follow-up to get feedback from visitors and get another attempt to make a sale.

Action Steps
The best contacts and resources to help you get it done

Hire a marketing consultant to help with your real estate trade show marketing efforts

Real estate trade show marketing professionals can help you pinpoint areas of your trade show presence that need help, whether that's your marketing or advertising materials, your real estate trade show booth or your networking skills.

I recommend: TradeShows Plus! has been assisting companies for more than 10 years with improving their presence at real estate trade shows and other industries’ events. Check out The Tradeshow Coach to learn about options for boosting traffic and growing your customer base at a real estate tradeshow.

Reel in visitors to your booth with real estate tradeshow giveaways

Promotional giveaways with your business name and contact information are an easy - and relatively inexpensive - real estate trade show marketing idea. Everyone loves free stuff!

I recommend: IndentityLinks offers a variety of real estate tradeshow promotions that you can put your company’s name on and give away at your booth. Check out 4imprint for real estate trade show giveaways that range from mints to key chains.

Increase real estate trade show sales by following up with potential customers

Remind visitors to your booth of your business by conducting real estate tradeshow follow-up, either by phone, email or regular mail. If you've left a positive impression, many potential customers just need a gentle nudge to explore doing business with you.

I recommend: Advanced Business Calls specializes in following up leads after a trade show or other event. Lead Generations Solutions is another great source for real estate tradeshow follow-up.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Look into real estate trade shows advertising opportunities in the trade show guide. You can typically buy an ad at a cheap rate to increase the visibility of your trade show booth number.