When constructing and marketing a safety trade show exhibit, it’s important to understand the audience you’re trying to reach. Unlike other trade shows, the safety trade show design is much less flash and more substance. It’s imperative to convey how your product or service improves a business’ safety. A safety tradeshow display without a clear and concise design can dampen the trade show traffic at your exhibit.

If your company is a newcomer to the trade show circuit, pre-show preparation becomes even more important. Understanding how to construct a safety tradeshow display exhibit is an integral part of this pre-show preparation. Without careful planning, a poorly designed safety tradeshow exhibit can overshadow the product or service you’re trying to market. All this said, there are a few items to consider prior to your safety trade show design and marketing, such as:

1. Contact an industry association for assistance on the safety trade show exhibit.

2. Speak to the safety trade show display board and exhibit officials, which regulate each event.

3. Employ the services of a safety trade show design expert.

Action Steps
The best contacts and resources to help you get it done

Call the industry associations for safety trade show setup advice

Industry safety associations often host and sponsor trade shows. Besides asking the officials for trade show advice, it may also be a good idea to join these associations. They often offer exhibition and sponsorship discounts to members.

I recommend: Join the American Society of Safety Engineers for trade show discounts or networking opportunities. Speak to the National Safety Council for additional safety trade show display and exhibit assistance.

Direct an enquiry to a safety trade show exhibit official

Before constructing your safety trade show exhibit, it's imperative that you understand the limitations that each trade show represents. The lack of floor space at the safety trade show may cause an alteration on the size of exhibits they allow. In addition, the larger the exhibition the more each the trade show will charge you to exhibit.

I recommend: If your safety trade show exhibit involves products and service pertaining to food safety, call the persons in charge of the Food Safety Summit for specific information about their trade show exhibits. Email the trade show officials at SecureWorld Expo for exhibit information and it may help you with ideas for your own safety trade show design.

Use the expertise of a consultant to design your safety trade show booth

To assemble a safety trade show exhibit that truly stands out from the crowd, you should hire a consultant to design your exhibit. They can make the exhibit to your specific design needs for the safety industry.

I recommend: Contact the Exhibe Corporation to design your custom trade show exhibit to specifically match the safety aspects you want to convey in you in your safety trade show exhibit. Sandstorm Design can custom design a safety trade show booth for you. Check out some of its previous designs, which includes on for the National Center for Food Safety and Technology. If you decide to save money and design your own exhibit the Exhibitor Magazine has much useful information pertaining to exhibit design.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  To save money, it may be prudent to purchase a safety portable trade show exhibit. Portable exhibits not only save money on the initial outlay, but as the name suggests, portable displays cut down on exhibit transportation costs and headaches.
• •  Safety trade show rentals are another way to reduce the costs of an exhibit. However, rentals don't provide the ability to customize the exhibit to your liking.