Science trade shows are great places to meet new clients and collect leads to build a stronger client base. A science trade show guide can help to put your name in front of potential new business as well as provide an opportunity for you to offer your customers special deals. With enough science trade show information you can offer show specials and other time-sensitive incentives to help build your business.

Use science trade show services to make a memorable experience for attendees. Hand out imprinted science tradeshow promotional items and company brochures. Work with a science tradeshow expert or build your own exciting booth with interactive games or activities to draw guests to your booth. Utilize science trade show services in a number of ways to get your company recognized at the science tradeshow.

1. Get noticed at the important science tradeshows

2. Take advantage of a science trade show directory

3. Register early for the science trade show guide

Action Steps
The best contacts and resources to help you get it done

Stand out at science trade shows

By getting a science trade show exhibit booth at a niche trade show that is not necessarily only for your industry, you can stand out with your products and services that can be used by a number of businesses. Among your peers, you need to utilize creativity and imagination to stand out in the crowd of exhibits. Look for interactive science tradeshow activities such as wheel games or putting greens and hand out unique promotional items at the big shows.

I recommend: Biotechnology Calendars is an event-planning group that puts on science tradeshows at university campuses nationwide. Consider signing up for a booth at one of their regular tradeshows. Reach an important industry segment at the tradeshows and conventions sponsored by the National Science Teachers Association.

Use science trade show advice

In addition to putting a booth at an industry tradeshow, you can purchase advertising in the science trade show directory to get additional traction out of the event. Nonprofit associations and groups that put on science tradeshows also look for sponsorships to pay the convention bills. Consider taking a sponsorship spot in the show to ride even higher above the fray.

I recommend: Get a booth at the NSTI Nanotechnology Conference & Trade Show to meet leaders from emerging science businesses. Consider a sponsorship or other exhibit opportunities at the American Association for the Advancement of Science annual conference.

Check for all science trade show information

Science tradeshows are organized at least a year in advance, often longer. By becoming involved in an association tradeshow committee or registering early for a convention, you often can get your choice of where you set up your science trade show booth. Getting settled near an entrance or beside a speaker platform can add an extra boost to your exhibit attendance.

I recommend: Find a place at a niche science tradeshow such as the large convention and trade show put on by the United States Consortium of Soil Science Associations. Find a big market for your company at the Association of Science Technology Centers annual tradeshow and convention.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make sure that your company name and contact information is imprinted on everything you hand out at your sales trade show booth. Guests often go through their bags after a show to remind them of important contacts they've made.