Displaying your shoe products and designs at shoes tradeshows is a great way to get your products seen by more people than by only selling your items from a primary store location. Initially, you will need to invest money to get set up, however, you can quickly make back whatever you invest and more as you travel across country selling your products at shoes trade shows.

Before attending a shoes tradeshow, here are some things for you to consider:

1. Use a shoes trade show directory to find the locations and dates of trade shows.

2. Get shoes trade show information about how to set up a successful trade show booth and learn about promotional techniques.

3. Buy display cases and accessories to maximize your merchandise for shoes trade shows.

Action Steps
The best contacts and resources to help you get it done

Find ideal locations by using a shoes trade show guide

Knowing the and dates and locations of shoes trade shows will help you plan out your trade show events calendar for the year. There are online sources where you can sign up to get trade show dates and times, along with shoes trade show services such as hotel accommodations and other information for trade show exhibitors.

I recommend: Visit Apparel Search Company to find listings of shoes tradeshows not only in the United States but around the world. Go to 4to40.com to find locations of shoes trade shows listings so that you can plan your schedule and make hotel reservations.

Get information about shoes trade show setup and promotional items

There are shoe industry organizations that can help members learn how to set up a successful trade show booth. These organizations are more than happy to give you shoe trade show advice and information. Another great idea is using having giveaway items for your booth. You can find promotional giveaways made just for shoe trade shows that you can use to promote your shoe products business.

I recommend: Go to American Apparel and Footwear Association to get industry information that may be helpful toward running a successful shoes trade show successful. Then take these tips and use them to their fullest at one of the premier shoe industry events, The WSA Show. Check out 4imprint USA to have your shoe business logo printed on shoe protectors that you can give away to visitors at your shoe trade show booth.

Purchase shoe display accessories for your shoe trade show booth

There are many shoe display options available, from display units that you can move around to those you can hang from a display booth wall. You could also use mannequins to display your footwear products.

I recommend: Buy shoe display units from M. Fried Store Fixture to show off your shoe designs at a shoe trade show. Get shoe trade show shelving from Smart Furniture or Shelf Expressions. Use your displays at some of the many shoes trade shows listed on SHOEINFONET.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Displaying your shoe designs at shoes trade shows is a great way to get your business seen by industry representatives, so be sure to have plenty of stock on hand while you're traveling from show to show.