One of the best ways to market your business is to set up a shoes trade show exhibit. A shoes trade show display can help you reach hundreds, even thousands, of potential new customers. Just make sure you get a good floor location at the right show, and have an eye-catching display to draw people in.

In the months leading up to the trade show, you're going to have to do some work to make your shoes trade show booth the best it can be. So before you begin your shoes trade show set up, consider the following points:

1. Do I need to get professional help creating my shoes trade show display board?

2. Would it be better to go with a rental display?

3. How can I ensure my shoes trade show exhibit will bring in the most new customers?

Action Steps
The best contacts and resources to help you get it done

Hire someone to design an attention-grabbing shoes trade show booth

At the show, your shoes trade show display will be competing with hundreds of other displays. If you want to make your shoes portable trade show exhibit stand out, it is best to bring in the services of a professional who is familiar with shoes trade show design.

I recommend: Camelback Displays offers a wide variety of pop-up, panel and custom trade show exhibits to fit almost any budget. Skyline Exhibits is an industry leader that can put together your display at one of its 138 design centers around the world.

Rent a shoes trade show display

Purchasing a new shoes trade show display case can be expensive, especially if you are trying to build a business. Fortunately, shoes trade show rentals are a great alternative to buying a new display. Rentals are also a good option if you only plan on attending one or two shoes trade shows a year.

I recommend: Whether you want a custom rental exhibit or a portable rental exhibit, Absolute Exhibits promises to put you on the show floor with an attractive display. XIBITS offers full exhibit rentals, including accessories, delivery and set up.

Show off your shoes trade show exhibit to the most potential customers possible

Now that you have a great-looking shoes trade show booth, it is time to see what it can do. Attending a trade show as an exhibitor is expensive, especially if the show is out of town, so choose your shows wisely. Also, try to reserve space near high-traffic areas such as entrances and escalators to ensure your exhibit is seen by as many people as possible. Avoid back corners and dead-end aisles.

I recommend: The New York Shoe Expo claims to be the largest shoe trade show on the East Coast. It takes place annually in New York City. You'll also want to consider appearing at the WSA Show in Las Vegas. It promises to bring in the largest concentration of buying power in the industry.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  A great shoes trade show exhibit isn't complete without good staffing. The staff in the booth is the face of your business. You won't sell anything without friendly, knowledgeable people greeting potential customers.