Some of the most successful tactics used by shoes trade show exhibitors are shoes tradeshow giveaways, solid shoes trade shows advertising and diligent follow-up techniques that lead to shoes trade show sales and relationships. Understand shoes trade show marketing to increase shoes trade show traffic, increase sales and generate a high interest in your business.

Utilize shoes tradeshow promotions and be diligent with shoes tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful shoes tradeshow marketing plan, you should:

1. Consider the shoes trade shows advertising options you have and will utilize.

2. Find shoes trade show marketing sponsorship opportunities for maximum exposure.

3. Plan for a variety of shoes tradeshow giveaways and promotions for fun.

Action Steps
The best contacts and resources to help you get it done

Create a shoes tradeshows advertising plan for the best exposure

Use shoes tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your shoes trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the shoes industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: The Southwest Shoe Expo, held in Texas, offer exhibiting and retailer opportunities. The New York Shoe Expo is one of the largest shoe shows in the world with the top designers and exhibitors.

Consider the sponsorship opportunities offered for part of the shoes trade show marketing plan

Utilize the sponsorship opportunities offered by many trade shows to include in your shoes trade show marketing plan for maximum exposure and benefits. This exposure may include premier banner placement and logo inclusion in the program and other media outlets. Some additional benefits may include meal and drink vouchers or free hotel stay.

I recommend: The World Shoe Association (WSA) Show offers a chance to exhibit and advertise in the show program and other key locations. The Atlanta Fashion Shoe & Accessory Show, previously the North American Shoe Show, offers exhibiting and sponsorship opportunities.

Stock up on shoes trade show promotions to create an atmosphere of fun

Schedule regular shoes trade show giveaways and shoes trade show promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on shoes industry news.

I recommend: JH Studios offers trade show giveaways perfect for footwear shows, including shoe shine kits. Advanced Custom Promotions carries a variety of footwear industry inspired trade show giveaways, including a high heel cell phone holder.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best shoes trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.