Signage tradeshows offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make sales and gain valued customers at signage tradeshows. Through signage trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Signage trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one signage trade show in your annual marketing budget. Check with a signage trade show directory to find which signage trade show information will be the most beneficial. There are a number of ways you can participate successfully in signage tradeshows.

1. Look for signage trade show opportunities

2. Buy a custom signage trade show display case with industry expertise

3. Make a lasting impression at signage trade shows

Action Steps
The best contacts and resources to help you get it done

Invest in signage trade shows

Rent or make your own signs for your trade show display and consider changing your signage trade show exhibit at every show. Display your company's products and services in the most current fashion with a different signage trade show setup every time you show up. Look for the best shows for your business.

I recommend: Prepare to show at NBM where you can participate in the Sign Business and Digital Graphics Show. Watch each year for Graphics Expo put on by the Graphic Arts Show Company.

Watch trade magazines for signage trade show setup deals

Take the time and find the resources to invest in a signage trade show booth that projects your image the way you want it to. Look for tips and a signage trade show guide in signage and graphics industry publications. Show your unique business opportunities through your signage trade show display case.

I recommend: Sign Industry is always full of ads and articles that can help you achieve the best signage trade show setup. Sign of the Times is an industry leader with articles and networking opportunities so you can be on top of your game with your signage trade show display.

Keep your signage tradeshow message fresh

Promotional products, giveaways and ad specialties are the mainstay of the trade show circuit. They are expected and appreciated by attendants. Give your booth visitors a unique item that will be used to keep your name in front of them long after they leave the signage trade show. Give away promotional items to carve a niche in your visitors' memories.

I recommend: Shop online with Ad Pros and find some of the coolest promotional items to hand out to your visitors. Put your name on a Lighting Bolt stress reliever from JH Studios. They also carry a wide assortment of other giveaways that can carry your name and logo.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Have a range of giveaways for the visitors you meet at signage trade shows. You can give an inexpensive pen to casual passers-by and keep a stash of higher-end items, such as good pens, caps or mugs under the table for visitors who request more information and take time to learn about your company.