Taking time to plan a concise and targeted signage trade show marketing plan will help you take full advantage of the opportunity of turning trade show leads into signage trade show sales. Participating in a signage trade show can be an economical way to increase profits by increasing awareness about your product.

The most important component of your signage trade show display is your signage. Therefore, it’s important that you focus your plan on creative, unique and attention-grabbing strategies to showcase your signage. Consider the following tips to help you increase signage trade show traffic.

1. Create a detailed signage trade show marketing plan.

2. Start your signage tradeshow promotions well in advance.

3. Draw trade show attendee interest with an attention-grabbing signage display and giveaways.

Action Steps
The best contacts and resources to help you get it done

Spread the word with a targeted signage trade show marketing plan

It's quite easy to overspend on signage tradeshow promotions and multimedia display items. Be sure to identify your target audience, create a concise tradeshow advertising campaign and shop around for competitive pricing on multimedia services and equipment.

I recommend: Consider showcasing your signage with PosterGarden.com, a company that sells a range of retractable, tabletop and pop-up displays. You may also consider purchasing high-resolution photo frames or digital signage displays from Izzyshop.com for your signage tradeshow promotions.

Generate signage trade show traffic

Generating signage trade show traffic is often times the determining factor of a successful show. If no one is interested in your booth, then no one will be interested in your product. Show off your creativity with displays showcasing the versatility of your signage. Put it on a car, a large poster, brochures, whatever item you can think of that will help you to demonstrate your range of talent.

I recommend: Check out creative car wrapping ideas from Adwraps Media. You can also look at Paradigm Imaging Group, which also offers popup and panel displays and banner stands for signage trade shows advertising collateral.

Distribute unique signage trade show giveaways

Pens and magnets are pretty standard trade show giveaways. However, you can wrap your pens and magnets with some of most creative signage to show other companies how your signs can best promote their products and services. Signage tradeshow giveaways are a great way to get your company name out to the public. Therefore, be sure to avoid cheap products that have no relevance to your product or service.

I recommend: Overture Premiums & Promotions offers a range of giveaways you can use for on-site signage trade show promotions. Branders also has a variety of signage trade show marketing items you can imprint with your company logo or mascot.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Signage tradeshow follow-up is a crucial step in turning leads into actual sales. Be sure to promptly follow-up with phone calls, emails and other signage trade show marketing materials.