If you own a sporting goods business and plan to attend a trade show, a quality sporting goods trade show exhibit is important. In the case of a sporting goods company, your display should offer information and deals on sports products, as well as examples of what you carry. Bring your best-selling products, such as a standard size football signed by a famous player or top-of-the-line swim goggles. Your job is to capture the attention of potential customers quickly and keep them at your sporting goods trade show booth long enough to consider purchasing your sporting goods, either at the show or in the future. Luckily, it is easy to gather the materials you will need online.

Get creative with your sporting goods trade show booth. The following supplies and ideas can be useful when considering setting up a sporting goods trade show booth:

1. Find local sporting goods trade shows at which to display your products.

2. Obtain a customized sporting goods trade show exhibit for your company.

3. Use posters, banners and sports props to spice up your display.

Action Steps
The best contacts and resources to help you get it done

Get help with your sporting goods trade show exhibit directly from the trade shows

Find information about trade show exhibits from the trade shows themselves before even considering purchasing trade show equipment. Most trade shows websites will provide everything you need to plan your exhibit, from floor plans to photos of past exhibitor booths.

I recommend: Go to the "Exhibitor Service Manual" on the SIA SnowSports Trade Show website for a comprehensive set of resources to help you plan your exhibit. Not only can you check out the floor plan, learn about the show's exhibit regulations and request a booth location, but the site also provides links to a host of exhibit services. Discover the specs and costs for setting up your exhibit at the Eastern Sports & Outdoor Show with its downloadable forms.

Build your sporting goods trade show exhibit with customized displays

Take advantage of sporting goods trade show services, such as customization. Many companies can easily make any of your products custom, such as adding your company logo to a table throw or display booth, to name just a few possibilities. Adding this unique touch to your sporting goods trade show design will ensure that your display is not exactly like that of any other company.

I recommend: Siegel Display Products has a selection of sports-themed trade show display items, including a football-shaped raffle drum. Apple Rock Displays can construct a themed sporting goods tradeshow display, depending on the sporting goods you are promoting. Take a look at the website to see a baseball-themed example.

Get ideas for you sporting goods trade show display design from other sporting goods companies

When planning your sporting goods portable trade show exhibit, look for examples of what other sporting goods companies have done. From a sporting goods trade show display board to a display case, finding inspiration in other companies' trade show designs will save you time and headaches.

I recommend: Take a look at Sun Sports Company's simple approach to its sporting goods trade show setup at the South Central Sporting Goods Trade Show. Or, peruse the gallery of diverse exhibits at the snow sport trade show, Ispo, on Snowboard-Revolution.com for a more creative and dynamic trade show exhibit.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Before you decide on a certain type of booth for your sporting goods trade show display, consider what products you will bring to the show. A pair of skis will likely not fit well on a small table, but a golf ball will not get much attention on a huge table.