A successful supply chain management trade show exhibit is about understanding the current trends within the industry. Your supply chain management tradeshow display can be state of the art. However, if you fail to understand what the trade show customer wants, it is all for naught.

The supply chain management tradeshow display need to balance what the customer wants with enough style to stand out from the other exhibits. Because the supply chain management industry changes rapidly, it is imperative to spot trends in the industry before they happen. Once a company gets behind the curve it will have a hard time catching up. If you can integrate cutting edge information into the supply chain management trade show exhibit and couple it with excellent design, you can maximize trade show sales contacts. Nevertheless, before designing the trade show exhibit there are few issues to consider:

1. Contact the event officials that regulate each supply chain management trade show display.

2. Join associations to obtain information on the supply chain management trade show exhibit design.

3. Use a consultant to design a custom supply chain management trade show booth.

Action Steps
The best contacts and resources to help you get it done

Speak to the supply chain management trade show services and exhibitors department

Prior to assembling the supply chain management trade show exhibit, it is imperative that you contact the major industry trade shows for further information. Because of space limitations, each trade show has regulations concerning exhibit dimensions. Be sure to ask for a demographic makeup and any best practices information regarding exhibits.

I recommend: Email or call the Material Handling Industry trade show or the North American Material Handling & Logistics Show. These shows can also offer information on how to assemble a winning supply chain management trade show exhibit

Enquire within the industry about supply chain management trade show display case and exhibit design

The best way to understand the products you need for the trade show exhibit is to network with supply chain management industry officials. Besides networking, just reading the latest news will allow you to produce a better supply chain management exhibit.

I recommend: Join the Institute for Supply Management or the Council of Supply Chain Management Professionals. Both of these organizations offer the latest supply chain management information and excellent opportunities to network.

Purchase a custom supply chain management trade show exhibit

Rather than building an exhibit, it is far more cost effective to employ the services of a company, which can build the exhibit to your specifications. However if you so not want to spend too much on the exhibit there is always supply chain management trade show rentals. While the rentals offer less customizations option, they are excellent options if you are not sure about participating in trade shows for the long-term.

I recommend: Use the services of E&E Exhibit Solutions to build your custom exhibit. Rent a custom exhibit from Nomadic Display, if there are any doubts about your trade show commitment.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Always remember that the people staffing the event as just as important supply chain management trade show setup and exhibit. You can have the best supply chain management trade show design on the floor, but without people to sell your product or service properly, the exhibit will not matter.