Supply chain management trade show marketing should be an integral piece of your trade show experience to attract warehouse purchasing agents, transportation and communication specialists and executives and business owners looking for new products and logistics providers. You want to attract both your current customers and potential clients to show up to make supply chain management trade show sales. Let people know where they can find you at the show through supply chain management trade shows advertising.

Build supply chain management trade show traffic by using unique supply chain management tradeshow giveaways and special supply chain management tradeshow promotions, such as offering a deal on your new supply chain tracking software or mobile communications. That way, you can make your supply chain management tradeshows advertising work in a number of ways.

1. Create a buzz with your supply chain management trade show giveaways.
2. Use supply chain management trade show marketing materials provided by trade show associations and venues.
3. Send supply chain management trade show promotions in advance.

Action Steps
The best contacts and resources to help you get it done

Get creative with supply chain management tradeshow marketing

Look for unique and interesting supply chain management trade show promotions that also serve as conversation pieces, and make sure your name is imprinted on anything. Consider an interactive exhibit to increase supply chain management trade show traffic.

I recommend: The Cotton Council International provides a detailed marketing plan for exhibitors that come to their shows. Show off your best side at trade shows by utilizing the giveaway advice from Business Invitee.

Look for additional supply chain management trade shows advertising opportunities

Receive supply chain management tradeshow follow-up by being credited with your involvement in the show through participation on a committee. Offer to speak or hold a seminar for even more supply chain management trade show marketing.

I recommend: Let your clients know that you will be a prominent exhibitor at one of the industry’s largest tradeshows, the ProMat show and convention, by utilizing the show's marketing kit available to exhibitors. The Material Handling Industry’s NA Expo and convention draws a large group of professionals to which you can market your products and services at the well-attended event.

Increase supply chain management trade show sales with your efforts

Ask the tradeshow organizers for additional tickets to the show as part of your exhibit fee so that you can send invitations to important clients or prospects you have been courting. Send out press releases to local news media and industry guides to announce your participation and promotions at the event. Use email blasts and other promotions to get the word out.

I recommend: The Pack Expo draws an international crowd that is always looking for innovative companies with which to do business, so it's a good tradeshow to invest a little extra in. Register early to get a good spot and let your clients know where to find you there. The Council of Supply Chain Management Professionals will keep you hopping with their tradeshows and events at which you can market your company.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Industry associations are always looking for sponsorships for their trade shows. Increase your exposure with supply chain management trade shows advertising as a sponsor or by putting an ad in the show directory.