If you want to have successful TV trade show exhibit, then you need to learn how to tailor your trade shows to the needs of each trade show you attend. Taking the time to do research beforehand will help you understand what kind of displays and products will draw traffic to your television trade show display board exhibit.

Learn the rules for TV trade show exhibit design from organizers before you construct or purchase a television tradeshow display case or exhibit. Here are some things to consider in order to have an exciting television trade show exhibit:

1. Contact event organizers or got to official television trade show websites to find out about any rules for setting up a television trade show booth.

2. Talk to industry professionals about TV trade show design and marketing.

3. Work with companies that will create a customized TV trade show display board and booth for you.

Action Steps
The best contacts and resources to help you get it done

Learn about the rules for setting up a television trade show exhibit from event organizers

The specifications for television trade show setup and display can differ from trade show to trade show, so be sure to contact event organizers beforehand to learn just what those are. Many trade shows have information on their official websites about television trade show design and exhibit size and structure requirements to help exhibitors plan their booths.

I recommend: Look through the list of exhibitors and read the exhibitor prospectus at ShowBiz Expo. Read the exhibitor information at High Def Expo to find out if your TV trade show display booth meets the tradeshow requirements. Check out the information for exhibitors who plan to attend the BlogWorld & New Media Expo.

Use industry information to help your choose the best TV trade show display board and booth design

Start networking with other television products and programming vendors before a TV trade show to help make your television trade show booth successful. Become a member of organizations for those in the television industry so that you can receive information about upcoming trade show events. Network with other television dealers to learn about different tradeshow exhibit booth designs as well as the locations of other tradeshows.

I recommend: Become a member of the National Association of TV Program Executives (NAPTE) so that you can receive member benefits for exhibiting at its annual NAPTE Market and Conference. Attend one of the largest television broadcast conventions in the United States, held by the Texas Association of Broadcasters, and then become a member to continue to receive up-to-date industry and tradeshow information.

Learn about different television trade show exhibit designs and how to use them

As you walk around a tradeshow, you can learn about the different booths that you can use for your next exhibit. There are display boards, tabletop display units and those that you can customize with your company logo. Buy a television trade show display case to display smaller items, such as TV cameras and equipment. Use TV portable trade show exhibit units to make setting up your booth faster and easier. Ask other vendors questions about their exhibits to help you plan your next tradeshow exhibit.

I recommend: Look at the photographs of television tradeshow exhibits featured at the National Association of Broadcasters and the International CES tradeshows at p3Update and PRG.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you're planning to go to many trade shows, consider hiring a team to do your television trade show setup for you. Besides doing TV trade show setup, many of these companies will also transport your exhibit booths as well.