When marketing your products or services at an industry convention, building an attention-grabbing toys trade show booth is the key to selling to a wide range of buyers. Your display should immediately communicate your company’s message and highlight key products that potential retail store buyers will notice as they walk the trade show floor.

Since a toys trade show setup can be a sizable investment, develop a business strategy to make the marketing effort more successful and get the most for your dollar and:

1. Consult specialists in toys trade show services to customize an inviting booth that reflects your company’s mission and target audience.

2. Create an interesting toys trade show display to showcase popular products and new offerings.

3. Consider toys trade show rentals for larger booth components to help stay within budget.

Action Steps
The best contacts and resources to help you get it done

Hire consultants to help create your booth and assist with the toys trade show display set up

Find professionals, particularly those with toys trade show design experience, who can build an effective exhibit from concept to set up. Many firms will even help you create new graphics, signs and product displays to catch the attention and imagination of show attendees.

I recommend: The Godfrey Group will work with you to design a toys tradeshow display that includes everything from a gallery of ideas, table top boards, banners, brochure holders and pedestals where potential buyers can test new toys. Exhibit and Tradeshow Consultants aims to use your company graphics and vision to create a toys trade show design that’s inviting and intriguing for potential clients. The company will even store your booth components when not in use.

Set up a toys trade show display board or presentation area to highlight selected products

Even retail store buyers won't be able to resist playing with your products when you set up an enticing toys trade show display. In addition to spots for brochures, business cards and photos, ensure your booth has counters where buyers can discover your products' entertainment value and educational benefits.

I recommend: Nomadic Display markets display counters where you can conduct product demonstrations or hand out literature. Some models feature lockable storage to hold additional materials. MODdisplays offers a selection of floor displays and pop-up or panel tabletop display boards to showcase brochures, product photos or sample toys. The company also sells toys trade show display case options to help ship and store the components.

Use toys trade show rentals to cut costs without sacrificing your show presence

If you only plan to attend a few industry events each year, consider renting your toys trade show exhibit to cut costs and experiment with different looks. Many rental companies not only tailor displays to your needs, but also handle shipping and set up, so you can concentrate on customer service and presentations during the show.

I recommend: Absolute Exhibits offers a range of rental toys trade show exhibits customized to suit your show space and marketing vision. Arrange a Show Rental Kit through Impact Displays that suits your floor space for each industry show. Click on the booth diagrams to see available designs. Both companies offer rental pricing that includes shipping, as well as setting up before the show and breaking down once the show is over.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you attend several local trade shows each year, consider a toys portable trade show exhibit to cut setup and shipping costs. You can transport your own lightweight pop-up display if you purchase one that folds up to fit in your car or van. You'll also be able to eliminate the cost of hiring a set up crew, if you choose a display you can assemble and disassemble yourself.