When you use web conferencing trade show sales and marketing ideas, you can increase your chances of having a successful trade show appearance. There are many great Internet conferencing trade show marketing ideas that you can use to help generate traffic to your booth and techniques such as follow-up mailing lists to check in with trade show attendees and advertise your next trade show appearances.

Start promoting yourself to ensure that your trade show booth draws a lot of traffic and is a success. Here are some additional things to consider about web conferencing trade shows advertising that can help you increase traffic to your web conferencing trade show booth:

1. Employ web conferencing trade show promotions techniques like using direct mail marketing lists.

2. Consider event sponsorship as one of the web conferencing trade show marketing strategies that would be beneficial to your business.

3. Hire a web conferencing trade show marketing consultant to help promote trade show appearances.

Action Steps
The best contacts and resources to help you get it done

Buy a sponsorship for an inside track on web conferencing trade show marketing

Take your best shot at reaching attendees at a web conferencing trade show by buying into one of the various sponsorship levels offered by conference organizers.

I recommend: The VoiceCon shows offer sponsors first crack at attendee registration lists and opportunities for ads in conference publications, while the Interop show lets sponsors brand events and entire days of the conference. The Wainhouse Research Summit events sell sponsors rights to present at a conference session and put a banner up in the exhibit hall. The Internet Telephony Conference sells a range of ad placement in affiliated magazines as part of a sponsorship buy. Use the promotional services offered to web conferencing trade show exhibitors at International CES. Go to events like the networking reception at the Massive Tech Show to continue marketing your company even after the trade show floor closes.

Use web conferencing trade shows advertising to generate traffic

Create a marketing plan that highlights strategies to help you promote your web conferencing business, and purchase a direct mailing list to generate interest in it. Mailing lists and marketing plans are a great way to ensure that you run a busy booth the next time you attend a web conferencing tradeshow. Buy ad placement or use PR outreach to position yourself in the web conferencing industry trade magazines before the trade show.

I recommend: Reach trade show attendees in the web conferencing industry through the publications of United Business Media, or the TeleSpan newsletter or Conferencing News. Get direct mailing marketing lists from Merit Direct, which sells lists of people interested in computer technology.

Hire a web conferencing tradeshow marketing consultant to promote your business

One of the best ways to promote your tradeshow appearances is to work with a consultant who specializes in marketing your web conferencing. Some events offer promotional services such as direct mailings, onsite and print advertising, and post-tradeshow functions where you can market your web conferencing business with other exhibitors.

I recommend: TMC Media publishes web conferencing industry magazines, runs trade shows and helps you plan your marketing strategy. Check out P5 Group for information on how to market your business and build your brand as a sponsor and exhibitor.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use Internet conferencing tradeshow giveaways with your logo printed on them to increase name recognition and promote your business. There are many companies that specialize in creating custom web conferencing trade show giveaways that you can buy in bulk to save money.
• •  Employ web conferencing tradeshow follow-up techniques like emails and mailings to remind attendees of your business.