Whether you are selling shoes to small boutiques, or trying to get your designs sold in stores across the nation, a womens clothing trade show marketing plan can help. By participating in the trade shows, you will be showing off your wares to industry professionals who have the power to make or break your brand.

Make sure to enter events with a clear plan of how you will build womens clothing trade show traffic around your exhibit and also build your brand name. Make sure you:

1. Start your womens clothing trade shows advertising before the event begins.

2. Have a spectacular booth that will attract show attendees and make your brand memorable.

3. Have a clear plan for womens clothing tradeshow follow-up so you can translate your show success into sales.

Action Steps
The best contacts and resources to help you get it done

Create a womens trade show marketing plan

Before you step foot in a show, you need to have a marketing plan that will outline how the show will translate into womens clothing trade show sales. You will want to plan out how you will reach your potential customers, build your brand name and contact them after the show.

I recommend: NM Marketing Communications can help you come up with a womens clothing trade show marketing plan from pre-show mailings to post-show follow-up. Purchase womens clothing tradeshows advertising in trade magazines that you can find through ClickWed.com or ApparelSearch.com.

Use womens clothing tradeshow promotions to help build your brand name

To help build your brand, plan on having the must-have womens clothing trade show giveaways at your show. By handing out stylish and useful gifts -- that also have your company logo -- you can build up interest at the show and also once attendees return home.

I recommend: You can buy womens clothing tradeshow giveaways at places like Overture Promotions, Empire Promos or Pinnacle Promotions.

Conduct womens clothing tradeshow follow up to help build potential leads

Once the trade show is over, the real work begins. The best time to conduct womens clothing tradeshow follow up is right after the event, when your company is still in the minds of your potential leads. If you are too busy, or exhausted to do it yourself, consider using a professional follow-up service.

I recommend: Direct Opinions can help you to develop qualified prospects from your list of potential leads. Also, Advanced Business Calls can provide follow-up services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make sure your womens clothing tradeshow marketing is on par with the marketing theme of the show as a whole. You don't want your booth or giveaways to be perceived as tacky.
• •  After the show, follow up on the success of your womens clothing trade show marketing plan. If the show did not lead to sales, find out why and change your strategy for the next show.