You can introduce new products in France trade shows. A recent France trade show guide should provide background information on increasing sales in the French market. The best France trade show advice comes from those who have lived and worked in the country for many years.

Most large international trade shows in France are held in Paris. But before doing business in France, visit the southeastern city of Marseille, which is the largest shipping port. Many French tradeshows provide tours of import export facilities. In France, trade show services include detailed dining information, as food is one of the great passions of the French.

1. Get France trade show advice from a seasoned professional with at least 10 years of French trade show experience.

2. Visit France tradeshows before participating as an exhibitor, as some French trade shows are much smaller than advertised.

3. Exhibit at major trade shows in France.

Action Steps
The best contacts and resources to help you get it done

Attend the largest France trade shows to maximize your chances for success

In France, tradeshows often coincide with cultural events. This cultural aspect makes French trade show services amongst the finest in Europe. A great deal of French trade show information also includes artistic, musical and other cultural events.

I recommend: In France, trade shows with international interest include the Maison and Object home fashion show and the Forum de L'Electronique, which features the the latest in electronics.

Consult an up-to-date France trade show guide to confirm trade show information

There are many trade shows in France and they often change names and affiliations. If possible, attend a trade show before investing in an exhibition. The trade show industry in France, like many European industries, has undergone many changes due to the integration of the economies of the European Union. Due to this, in French trade show information often contains special rules for trade with the EU.

I recommend: There are many trade shows in France that offer special arrangements for importers that have French partners. The Who Next International Fashion Show is one of the premiere trade shows for up-and-coming designers. The Texworld trade show is the premiere European textile trade show.

Break into the European Union by attending France trade shows

Trade shows in France offer an excellent opportunity to get products into the European Union market. While the European Union offers strong protection for goods and services within the EU, it also provides access to products across Europe if the foreign business has a French or other EU member partner.

I recommend: In France, trade show advice comes from experience at such trade shows as SIAL, a trade show focused on the global food market. It is part of the largest series of food industry trade shows. The Paris Toy Show attracts businesses from around the world. The show features thousands of products for children, and not just toys.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider exhibiting at trade shows in France that have direct ties to the European Union.