Businesses worldwide rank German trade show services near the top for their excellent facilities and organization. In Germany, trade shows showcase products from throughout the European Union. Consult a recent German trade show directory before investing much time and planning, as German trade shows may change host cities. A recent German trade show guide will cross-reference the featured industries for each large trade show.

In Germany, trade show services include many amenities that are overlooked by other European trade shows. German trade show information will include display space cost breakdowns, decoration expenses and finer details, such as concierge and limousine services. Participating in German tradeshows is a good investment for any company that does business in the European Union.

1. Plan to participate in one of the larger trade shows in Germany.

2. Use only the most recent German trade show directory before planning to attend German trade shows.

3. Take advantage of all German trade show services.

Action Steps
The best contacts and resources to help you get it done

Work with professionals who have proven expertise in German trade show services

Getting Germany trade show advice from an experienced professional will improve your chances for success. There are many companies that can help your business get the proper display space, and arrange for printing and other German trade show services.

I recommend: Messe Berlin is a global expert on German tradeshows, and will arrange for local contacts in Germany that guarantee to take care of all your business's needs in preparation for the event. Newcomers and seasoned professionals alike trust the German trade show information provided by the German Business Portal.

Attend the largest trade shows in Germany

There are many large German tradeshows held in Berlin each year. The city also hosts enormous trade shows for members of the European Union. High tech and precision engineering are two of the hallmarks of German manufacturing.

I recommend: InnoTrans is the largest trade fair in Europe for transportation technology and vehicle systems. Germany has long been recognized as a leader in transportation technology. The IFA Consumer Electronics Show is one of the largest shows of its kind in the world.

Attend specialized trade shows in Germany

In Germany, trade show services are often combined with several related industries that show their wares under one roof. German trade shows are famous for being efficiently run and meticulously planned.

I recommend: The Anuga trade fair is the the largest of its kind for food and beverage vendors. It combines 10 German tradeshows into one huge show. The fair features: fine foods, drinks, meats, frozen foods, chilled foods, bread, dairy, organic, catering and retail trade. ISM is world's largest confectionery and sweets fair. EUVEND is the international trade show for the vending industry.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  It is best to work with native German language speakers when arranging German trade show services.