Displaying your products at Mexican tradeshows is a great way to increase your sales and grow your business. Many tradeshow sponsors and exhibitors are going to Mexico to hold events and display their items. Mexico has become a premiere marketplace for tradeshow events for a number of businesses from aeronautics to plastics, jewelry, furniture, foreign investment and textiles. So you're going to need tables and booths to display your products for trade show attendees to be able to see and examine.

You're also going to need information for American businesses who want to sell their products at Mexican tradeshows. Before exhibiting at a Mexican tradeshow, you should consider how to:

1. Use a Mexico trade show directory to find the locations and dates of trade shows.

2. Get Mexican trade show information on displays and booth setup.

3. Buy display cases and accessories to maximize your catering merchandise for Mexican trade shows.

Action Steps
The best contacts and resources to help you get it done

Find ideal event locations by using a Mexican trade show directory

Knowing the dates and locations of Mexican trade shows will help you zero in on the best events for you to attend. There are several online sources where you can sign up to get trade show events and times, along with Mexican trade show services such as hotel accommodations and other information for trade show exhibitors. Learning about any requirements for Americans wanting to do business in Mexico will also be key to your success.

I recommend: Visit EventsEye to find listings of Mexican tradeshows. Go to Andale Mexico to find trade show listings, and a Mexico trade show guide of various locations as well as information about hotels and airfare so that you can plan your tradeshow schedule. Join the United States-Mexico Chamber of Commerce to learn about Mexico trade show advice and services for American businesses.

Gather Mexico trade show advice and information about booth setup

Knowing how to best set up a Mexican trade show booth will help ensure your success at an event. Seek out Mexican trade show advice, such as the costs for moving trade show display units and merchandise across the border, from a consultant or other industry sources.

I recommend: Hire Inter-Global Exhibitions to create your Mexican trade show booth for your exhibit. Learn about Mexican business etiquette from Global Recruiters and then go to Bekins to move your trade show booth and display items across the border for your Mexican trade show appearance.

Purchase display cases and learn about Mexican trade show guide and services

Many companies create customized and specialty display units for trade show vendors. Trade show display cases would be a great idea for your booth since you could showcase your products in Mexico. Tabletop units and display cases are another great way to display your products so that Mexican merchants can see your merchandise easily. If you have larger products for your trade show, hire a company to set up your booth for you to make your entire show set-up easier.

I recommend: Rent trade show display booths and accessories from Airborne Displays, which ships trade show items to Mexico. Learn about Mexico trade show services from BuyUSA.gov, which offers information about doing business, marketing research and trade show advice for Mexico.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Though it's not required, it will show goodwill to Mexican business owners who come to your Mexican tradeshow booth if you learn to speak some Spanish.