Anyone who has been to a trade show knows how instrumental the proper trade show equipment can be in a successful exhibit. The point of a trade show is to attract potential customers to one location so that they can get everything they need in one stop. This is particularly helpful if they are planning a wedding, performing home improvement projects, or just need to purchase a multitude of different products at one time. Your job is to capture their attention quickly and keep them at your table long enough to consider purchasing products or services from you.

There are many ways to go about this. You can choose your trade show supplies based on specific products and services that your company offers. However, the following supplies can be useful to any company:

1. Flood lighting can draw the attention of a customer to your products.

2. Table throws can be customized and used repeatedly.

3. A pop-up display is one piece of tradeshow equipment that can make informing attendees about your company fun and easy.

Action Steps
The best contacts and resources to help you get it done

Use flood lighting as one piece of trade show equipment

Interior flood lights are useful in trade shows. Draw attention to your products with the wide beam of light that only a flood light can provide. You can find a few different shapes of lights for trade shows, and most can be attached to your trade show table easily.

I recommend: Displays2Go sells adjustable trade show flood lighting for your company's booth, which can be held in place using a clamp. You can also purchase stem trade show flood lights from Displayit.

Customize your trade show equipment with table throws

Printable fabrics make it easy to purchase a table throw with your company name and logo on it. Add a custom, unique touch to your booth that many other companies might not have. Table throws are usually made of lightweight fabric and thus easy to transport, and you can use them repeatedly.

I recommend: Obtain an eight-foot imprinted display table throw from Siegel Display Products or Extraordinary Show Productions.

Complete your collection of tradeshow supplies with a pop-up display

Pop-up displays are made of an accordion-style frame and are typically covered with fabric with magnetic backing. Their construction makes them easy to put together and easy to pack up and move. Catch trade show attendees' attention with eye-catching information about your company on your pop-up display.

I recommend: Impact Displays offers several choices for pop-up displays, including those that come with counters. Braingraphix.com offers a large selection of pop-up displays as well, including different sizes and materials.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When it comes to choosing trade show equipment, remember that trade show attendees can typically see your logo and display comfortably from about 15 feet away.