If you own a company in the home health industry, you would do well to partner with long term care organizations to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from across company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, long term care councils may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a home health association, remember the following:

1. Make sure the home health organization you're interested in is credible. Check BBB or other industry accreditations.

2. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Many organizations don’t stipulate membership for certification.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited long term care association

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional services, products and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The National Association for Home Care & Hospice offers a variety of membership options. The American Association for Homecare's membership benefits include a personal updated newsroom, access to an educational institute, and other tools and resources to build a successful homecare business.

Pick home health associations with online resources and tools you can use

You can improve the efficiency and effectiveness of your business by picking an organization that offers online access to member tools and resources. Many organizations offer newsletters containing up-to-date industry news on industry issues and trends. Additionally, you have access to a job center, industry publications and industry mentors.

I recommend: The National Center for Assisted Living offers resources and trade publications for your review. The Texas Association for Home Care provides publications on the Home Insurance Portability and Accountability Act (HIPAA), Medicare home health, and physician resources and education.

Join long term care associations that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: The National Association Directors of Nursing Administration in Long Term Care and the National Association of Long Term Hospitals both provide a calendar of events for networking purposes.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you're considering home health organizations for their online resources, look for one with an active forum where you can discuss issues with industry experts in real time.