If you own a company in the medical equipment industry, you would do well to partner with medical device trade associations to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from across company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, medical equipment sales organizations may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a medical supply sales organization, remember the following:

1. Make sure the medical equipment association you're interested in is credible. Check Better Business Bureau or other industry accreditations.

2. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Many organizations don’t stipulate membership for certification.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited medical equipment trade association

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The Wisconsin Association of Medical Equipment Services offers three tiers of membership: regular, associate, and honorary. The Medical Equipment Suppliers Association offers a variety of benefits, including a library of resource materials, visits with lawyers, and educational opportunities.

Join medical device organizations that offers a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: Both the New England Medical Equipment Dealers and the Medical Equipment & Technology Association provide a calendar of events for educational and networking opportunities.

Pick a medical device association with online resources and tools you can use

You can improve the efficiency and effectiveness of your business by picking an organization that offers online access to member tools and resources. Many organizations offer newsletters containing up-to-date industry news on industry issues and trends. Additionally, you'll have access to a job center, industry publications and industry mentors.

I recommend: The Association for the Advancement of Medical Instrumentation offers an extensive list of certification opportunities as part of their association resources. The National Association of Independent Medical Equipment Suppliers provides a forum where professionals can exchange ideas.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Networking is a great business tool. Make sure you're stocked with business cards so you can market yourself and your company at the next medical supply trade organization event.