Orthopedic equipment groups offer an abundance of opportunities for positive exposure for your business. In addition to the usual members of the physical therapy equipment associations, you will have opportunities to meet and get to know other members of the equipment professional organizations, including business and government agency leaders that support the orthopedic equipment organization.

Affiliation with orthopedic equipment professional organizations provides lobbying and networking opportunities that can be immensely helpful to your own business interests, while you support the industry. Membership in an organization for orthopedic equipment suppliers often means access to information and contacts that can be important to your own company. Local orthopedic equipment organizations offer even more chances to network with local business leaders in your community. Approach your membership in organizations for orthopaedic equipment manufacturers from a variety of perspectives.

1. Build up your network through physical therapy equipment associations

2. Support the industry by participating in orthopedic equipment groups

3. Stay informed with orthopedic equipment professional organization publications

Action Steps
The best contacts and resources to help you get it done

Develop business contacts in orthopedic equipment professional organizations

Orthopedic equipment organizations hold regular meetings, seminars and conventions for members and interested parties. At orthopedic equipment organization events, as well as through various committees in which you can participate, you will have numerous occasions to socialize and network with other business people who support and work within the organizations for orthopaedic equipment manufacturers. The business leaders you meet could offer a number of trade opportunities for you and your company.

I recommend: You’ll find professional interested in the orthopedic equipment professional organizations and their products at the American Physical Therapy Association. The Orthopeadic Trauma Association is a good source for networking with members from every arena serving the orthopedics industry.

Demonstrate your interest by joining orthopedic equipment groups

If you want to do business with orthopedic equipment professionals, you will want to show your support while building relationships with national and local leaders in the industry. You often can do this best by participating in physical therapy equipment associations with both your presence and your financial support.

I recommend: The American Orthopaedic Association is the oldest orthopedic organization that strives to cultivate leadership in the field. You’ll find many interested members in your services and products at the American Academy of Orthopaedic Surgeons.

Keep your company in the loop with orthopedic equipment organization publications

While you may not have time to participate in a trade group or volunteer on a committee, you can take advantage of membership in organizations for orthopedic equipment suppliers through the myriad publications they put out. By keeping up with the reports and news in the industry, you can pick and choose which events will be most beneficial for you to attend while keeping updated on changes or news that affects orthopedic equipment organizations.

I recommend: The American Academy of Orthotists and Prosthetics has a library deep in publications, research and online reports for members’ use. The Advanced Medical Technology Association has a list of publications available for members in addition to other member services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Join committees in orthopedic equipment professional organizations to develop closer relationships with others who could provide sources of business for your company.