Consult websites that offer customized healthcare sales leads With their databases of thousands of health care professionals and health care facilities, these services provide verified contacts, segmented marketing, and geographic targeting.

I recommend:  Mac McIntosh at Sales Lead Experts, a specialist in creating health care industry sales leads programs through database generation, consultation, and speaking engagements. American Medical Information provides general healthcare leads, marketing medical sales leads, health care facility sales leads, home healthcare sales leads, and pharmaceutical leads.

Generate healthcare leads by creating direct marketing targeted to specific specialties or locations Physicians are not likely to be receptive to telemarketing calls; but they will be more likely to read an e-newsletter targeted directly to them. Send post cards, fliers, brochures, e-mail, and blogs designed to address their specific needs.

I recommend:  Healthcare Marketing Service and Professional Research Consultants, which provide branding, market research, direct mailings, and networking.

Consult associations and boards to acquire medical sales leads Consult professional physician or health care associations that list medical professionals by specialty and location.

I recommend:  The American Medical Association provides a directory of 650,000 physicians from which to generate health sales leads. The National Medical Association is an association for African-American medical personnel. Also, each U.S. state has its own association.

Find health care leads by attending medical seminars Conduct or attend courses for medical professionals at universities, hospitals, or convention centers. This is another way of obtaining sales leads. Healthcare professionals typically network, exchange information, and meet new colleagues in their field at these workshops.

I recommend:  Attend a Medical Marketing and Dental Marketing Meeting, which are a series of marketing planning seminars that offer referrals and health care industry sales leads. In addition, the Healthcare Industry Association holds an annual Healthcare Conference.