Guide to Giving a Powerful and Persuasive Speech

How to position yourself as an expert through speaking engagements

By Matthew Solan

1. Good speeches are achieved through preparation and practice.
2. Prepare as early as possible.
3. Always keep in mind that audiences want you to succeed.

Action Steps
The best contacts and resources to help you get it done

Get expert online advice on public speaking and speech writing

Numerous Web sites offer excellent guides to public speaking and speech writing.

I recommend: Follow a step-by-step guide to public speaking at Speechtips.com. For practical advice about flip charts, screen sizes and effective marker colors, visit the Great Public Speaking blog.

Polish your public-speaking skills at Toastmasters

The Toastmasters International organization has helped more than 4 million people with their public-speaking skills. Join one of the more than 10,500 Toastmaster clubs in 90 countries for the chance to speak in a professional and supportive environment.

I recommend: Find a local Toastmasters club.

View sample speeches online

Prepare and study an outline of your main points. The best speeches stick to the tried and true formula: Tell them what you're going to say, say it, and then tell them what you just said.

I recommend: View Persuasive Speeches Now's sample speech outlines and speeches.

Memorize only your introduction and conclusion

Don't memorize your entire speech — instead highlight the main points and key works you want to discuss on index cards. The exceptions are your introduction and conclusion, which can help you begin your speech smoothly and more naturally and end on a positive note.

I recommend: Find techniques and strategies to help improve your memory skills at Mindtools.

Use simple, short words

When it comes to speeches, less is always more. Don't use two words when one will do. Avoid jargon and use action verbs.

I recommend: The online resources Dictionary.com and Thesaurus.com can help you find the best words for your speech.

Soothe anxiety and nervousness

Breathing exercises can calm yourself before your speech. Many mindfulness routines that focus on counting breaths help reduce stress and anxiety.

I recommend: Learn counting breathing exercises to perform before your speech.

Deliver an effective opening

The first minute sets the mood of your speech. Begin with a personal anecdote or humorous quote to break the ice and make your audience feel at ease.

I recommend: Search for light-hearted lines and stories at Halife.com

Record and evaluate your speech for future success

Record and listen to your speech to improve speed and tempo, word choice or awkwardness in your delivery.

I recommend: Compare voice recorders from top manufacturers; you can also browse by features and functions.

Helpful advice for making the most of this Guide

• •  Visual aids like photographs, slides, videotapes, and graphs and charts offer critical reinforcement for both your main points and your supporting evidence. They can also act as a memory spur to help you stay on track.
• •  Arrive early so you can become familiar with the layout of the room. Where will you stand while you speak? Is there a microphone? How will the audience be seated?
• •  If you use equipment, such as a projector, make sure you are familiar with it and it works properly beforehand.
• •  As audience members arrive, introduce yourself and chat with them. It's easier to speak with a group of friends than strangers.
• •  Dress comfortably. Don't get distracted by clothes that are too tight or too short.
• •  Hand-outs add value to your speech. Refer to them in your presentation, but give them out after your speech so your audience is not reading while you talk.
• •  Don't apologize for nervousness — the audience probably won't notice.