It used to be that ad agencies for recruitment would help your company place a help wanted ad in a newspaper, magazine or trade journal, but methods for hiring new people have changed dramatically over the years. There are new ways to find and grab the attention of potential employees that will be a good fit for your team. Ad agencies that specialize in recruiting will place your ads in a variety of locations to create a more encompassing hiring campaign.

Every corporation should utilize the most current hiring methods available to make sure they are reaching out to the best possible candidates. Keep up with ad agencies for recruitment news and trends in order to:

1. Work with recruiting advertising agencies that will promote your company in the newest and best arenas available;

2. Understand how recruiting ad agencies work with the leading hiring websites;

3. Stay connected with industry professionals that might not be actively seeking a new job.

Action Steps
The best contacts and resources to help you get it done

Investigate new techniques for advertising employment agencies

The ways in which companies find and hire employees continues to change as new technologies develop. Several years ago, most businesses did not place help wanted ads online, but now the Internet is one of the most effective options for reaching job seekers. Hiring methods may continue to develop and change in the future and you will want to deal with recruitment advertising agencies that keep up with the most current ideas and solutions.

I recommend: Learn about current hiring solutions from the Bernard Hodes Group and TMP Worldwide. Subscribe to the newsletter from Shaker Recruitment Advertising and Communications to keep up with current trends.

Get recruitment advertising tips from hiring websites

Almost all advertising agencies for recruitment have set up partnerships with some of the major job sites, because they are such a viable option for connecting job seekers with companies that are hiring. These websites commonly provide advice on how to utilize the latest concepts for help wanted advertising. Check out the suggestions they offer to find out more.

I recommend: Get advice from Monster or CareerBuilder. Find new recruiting solutions from Yahoo! HotJobs.

Work with a recruitment ad agency that offers video solutions

One of the biggest hiring trends in modern times is the use of corporate videos. They enable you to showcase your company and the advantages you provide to job seekers. Look into the possibility of having a video created for you to display your company brand, environment and to explain the reasons why qualified professionals should work for you.

I recommend: Learn more from BizReport or Incisive Interactive Marketing.

Keep current on what advertising recruitment agencies are doing

Reading ongoing blogs about recruitment advertising is one of the best ways to stay up to date on new trends. Most blogs are updated on a weekly or even daily basis and are a great source for useful information. Many professional recruitment advertising companies have people who maintain their own sites online for this very purpose.

I recommend: Stay up to date with blogs from HR Connexions and Diggings.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ad agencies for recruitment news and trends will continue to change and grow as new technology progresses. Keep up with the current details and be willing to try new things that will benefit your company.
• •  Work with recruitment advertising firms that can help create and develop a recognizable and respectable brand for your business.

Recruitment advertising agencies will save you time by managing all of your "help wanted" advertisements in any form of media. The hiring process for most companies falls on the shoulders of human resources professionals who are already incredibly busy. Farming out the placing of advertisements to a recruitment advertising agency will provide the HR department with more time to deal with other responsibilities.

Find a recruitment ad agency that will provide you with complete recruitment solutions. Ad agencies for recruitment can:

1. Place your recruitment advertising in any newspaper, magazine or trade journal for you.

2. Post your job listings to any major or niche website.

3. Show you innovative ways to reach the right candidate.

4. Provide you with copies of all of your finished advertisements.

5. Offer you the convenience of 1 invoice for every ad you place, regardless of how many publications or websites they ran in.

Action Steps
The best contacts and resources to help you get it done

Choose a recruitment ad agency for print ads and online publications

There are many advertising agencies that specialize in recruiting. Hire full-service advertising agencies for recruitment that will take care of your ad placement duties.

I recommend: Bernard Hodes Group provides a full range of solutions for your recruitment process. TMP Worldwide will help with your global advertising needs. Shaker Recruitment Advertising and Communications offers recruitment advertising possibilities as well as many other marketing options. Winston Advertising Agency provides total recruitment plans for their clients.

Work with recruiting advertising agencies that will promote your job openings in unique ways

Advertising agencies for recruitment can get creative and find new and interesting ways to list your hiring needs. Newspaper and web ads are still the primary outlets for recruitment ads, but when recruitment advertising companies use other methods they can draw the attention of a broader audience.

I recommend: Ad agencies for recruitment can place your job listing on movie screen slides by working with Velocity Cinema Advertising. Your recruitment advertising agency can partner with EMC Outdoor to put your job opening on a billboard. Signal Outdoor Advertising will work with advertising recruitment agencies to place your ad on a public bench.

Use human resources advertising agencies

When your company is in need of a new human resources manager, you can turn to HR advertising agencies for help. These agencies specialize in recruiting HR professionals.

I recommend: HR Personnel Services is a recruitment agency that specializes in human resources. BuyerZone will locate candidates if you wish to outsource your HR needs.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be willing to try something new, but have your recruitment ad agency do a test run first to make sure it works for your business.
• •  Don't spend your recruitment advertising budget in one place. Advertise in several venues to be seen by a larger audience.
• •  Placing ads in areas other than standard classifieds sections will help you reach the passive job seeker -- people who are not actively seeking employment, but may be swayed to apply to your company.

Advertising agencies for recruitment offer expertise and time saving assistance to companies seeking qualified employees. Human resources departments are frequently busy, and may not be up to the task of hiring one or more new individuals in a competitive labor market. A recruitment ad agency has an established network and database of professionals, expertise in the industry, and is recognized in the advertising community.

Ad agencies for recruitment pricing and costs vary with each firm. Most agencies charge a fixed fee based on a percentage of the recruit's salary. The specific percentage is based on the job position and region. Agencies typically charge a 10 to 20 percent fee, but recruitment advertising fees can be as high as 30 percent of an employee's first year salary. Consider the following when researching recruitment advertising agencies.

1. Research the reputation, pricing and success rate of recruitment advertising companies.

2. Compare and contrast cost and service. Make certain the benefits outweigh the costs.

3. Be aware of hidden costs and fees.

Action Steps
The best contacts and resources to help you get it done

Weigh the benefits and costs of ad agencies that specialize in recruiting

Ad agencies write the ad copy for the job notice, handle inquiries, screen prospective employees and conduct interviews. After the interviews, the agency selects two to four top candidates. You choose the candidate and the ad agency makes an offer. A 10 to 15 percent commission charge is standard. For example, a $40,000 annual package will cost your company about $6,000.

I recommend: BNET analyzes recruitment costs and offers pricing and statistical data. You can also check out a contract between Shaker Recruitment Advertising and Communications and the University of Illinois to get a general idea of the types of costs involved. The document lists Shaker's fees for line ads, display ads and Internet postings.

Research hidden costs and fees charged by recruitment advertising companies

Travel expenses, teleconferencing charges and candidate testing are a few of the possible hidden costs an agency may charge. Look for a recruitment ad agency that assur potential clients that there are no hidden fees. Some offer flat rates. It is also standard to charge a percentage of the hire's salary plus advertising fees. Be wary of agencies that charge other fees.

I recommend: All Business provides information on ways to reduce recruiting costs. Claddagh Resources specializes in recruitment. Claddagh addresses pricing concerns and hidden fees for HR departments, such as training time and interviews. Small Business Recruiting Solutions describes the costs associated with its consultant and contingency options.

Look into the background, cost and success rate of recruiting ad agencies

Be certain that the recruitment advertising agency you hire has a reputation for acquiring quality employees. Ask to see a success rate. A bad hire can cost businesses money. Some agencies guarantee to replace an undesirable recruit free of charge. Gather information about recruiting ad agencies, what they cost and how they operate.

I recommend: AXXIS Advertising specializes in recruitment advertising. AXXIS has discounts, special offers and promises to be cost effective. Savings are commonly 10 to 20 percent at AXXIS, with a definite annual savings of about 3 to 20 percent each year. ERE Media discusses selecting an advertising recruitment agency.

There are various kinds of advertising and marketing agencies available to meet the needs of business owners. Agencies that specialize in recruitment for companies offer a unique service that helps employers reach the employees they seek. For job seekers, recruitment ad agencies can also serve as an excellent resource for what openings are available. While some agencies handle only the advertising services employers require, others also provide an outlet where employers and job-seekers can find each other. Familiarize yourself with the key terms associated with recruitment ad agencies to find the firm that meets your needs.

Action Steps
The best contacts and resources to help you get it done

Staffing optimization

Balancing the amount of staff hired to meet the demands of the work schedule is staffing optimization. When there is an increase in workload, but not enough staff to handle the influx, or a decrease in projects resulting in too much overhead, staffing optimization is essential. Some recruitment ad agencies can assist with the development of staffing optimization strategies to better deal with an over abundance or need for staff.

I recommend: Dillinger and Kovach Advertising & Marketing explain their services and how they benefit business owners in search of staffing optimization solutions.

Diversity enrichment

Today's employment landscape is as diverse as the citizens who make up the global population. With most companies doing business on a global scale, it is becoming increasingly important to reflect the diverse culture of the global community at large. Recruitment ad agencies can help with diversity enrichment campaigns that attract employees to your company and illustrate your commitment to diversity.

I recommend: For more information about diversity enrichment campaigns and related services, visit TMP Worldwide.

Retention solutions

While some advertising agencies focus solely on helping clients with their recruitment efforts, others take it a step further and assist clients with retention of staff. These services can include development of programs and benefits packages that will attract and retain valuable employees or consultation on applicable solutions to meet companies' retention requirements.

I recommend: McFrank & Williams Recruitment Advertising Agency lists retention services as one of its many offerings.

Turnover reduction

The goal of recruitment advertising is to attract the best qualified employees to handle the workload. One of the considerations employers must face is turnover and how to reduce it as well as its impact on other areas of business. Some recruitment agencies can help develop strategies and programs to reduce employee turnover for the long term.

I recommend: The Tamm Communications website features an article that details the cost of employee turnover and how their agency helps clients develop campaigns and strategies to overcome the issue.

Candidate screening

One of the most important elements of the recruitment and hiring process involves screening or interviewing potential candidates. Recruitment ad agencies will assist in this time consuming process to ensure that the hiring professionals meet only the most qualified applicants for each vacancy.

I recommend: I.S. Young Recruitment Consultants provide candidate screening services along with other advertising options.

Employee referral programs

Referral programs are one of many solutions provided by recruitment advertising agencies. As they help you develop a campaign that will attract and retain the right candidates, they can also design solutions that will inspire those employees to get the word out about what a great employer you are.

I recommend: Incite! Public Relations and Promotions explains the benefits of developing an employee referral program and how their agency can help.