Present the water-soluble lubricant's "green" attributes to your customers. Most lubricants that are not water-soluble require solvents to remove them, but many water-soluble industrial lubricants can wash away with water directly into public water treatment facilities, resulting in a cleaner and safer environment.

Note the numerous uses and benefits of water-soluble lubes. They provide cooling properties, increase tool life, prevent corrosion and protect against rust in machines and machine parts. When marketing and selling a water-soluble lube, consider the following.

1. Own and operate a water-soluble lube product business.

2. Present choices of water-soluble lubricants to industrial prospective clients.

3. Provide information about water-soluble lubricants to customers.

Action Steps
The best contacts and resources to help you get it done

Distribute water-soluble lubrication products

Buy water-soluble lubrication products wholesale and distribute them at a retail price. Business opportunities are available with several corporations in the country.

I recommend: Explore the BioBlend branded distributor business opportunity. They carry a line of lubricants and specialty products to sell to industrial, food processing, automotive, government and plant maintenance sectors. MAXIM is expanding business to solicit sales nationwide. To help their expansion, they need qualified distributors of metalworking products and industrial lubricants.

Carry a broad line of water-soluble lubrication product

Offer environmentally safe lubricants for use on stainless steel and non-ferrous metals such as aluminum, copper, zinc alloys and platinum non-ferrous metals

I recommend: Consider Lube Guard automotive and industrial lubricants from International Lubricants. They carry environmentally safe, seed-based lubricants and hold over 40 U.S. and foreign patents. The Dow Chemical Company offers a large viscosity range of water soluble lubricant base stocks used for gears, metal working, milling and two-stroke engines. Both companies' research efforts are producing new products and product improvements.

Find water-soluble lubrication information

Use water-soluble lube for specific operations such as bending, cutting, drawing and stamping aluminum, copper and stainless steel. Benefits of the lubricants include ease in performing operations, higher production rates, cleaner workstations, clean up using water and multiple in-plant uses.

I recommend: See Alko America Industrial for water-soluble lubrication info regarding the environmentally friendly quality of their products and the applications. They offer standard water-soluble industrial lubricants and will formulate and manufacture a product to the client's specifications. Castrol offers information on their high temperature water-soluble chain lube.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Discover the additional groups and industries in need of water-soluble lubricants. These include the aeronautical industry, railroad companies, military, outdoor equipment manufacturers, outdoorsmen, cycling manufacturers and cyclists. Water-soluble personal lubricants offer another possibility for products to distribute.