Fixturing 

Finding Store Displays and Fixtures

By Deborah Kurfiss, Principal, Kurfiss Connect Your inventory is critical and your space and location are important, but don't underestimate the importance of the image and the feel you project to your customers through your store fixtures. Often when retailers rent space, they may inherit lighting, displays and even furniture. If any of this fits in with your store's image, by all means use it. But if not, it is worth the investment to buy what you need to project ... Read more