If you own a company in the industrial machinery industry, you would do well to partner with industrial machinery associations to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from all company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, machinery councils may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a machinery association, remember the following:

1. Make sure the association you're interested in is credible. Check the Better Business Bureau or other industry accreditations.

2. Most industrial machinery associations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Many organizations don’t stipulate membership for certification

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited association for the machinery industry

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional services, products and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The American Machine Tool Distributors’ Association provides its members with industry data, property and casualty insurance, and shipping services, among other benefits. The National Tooling & Machining Association offers a discount program, market research tools and business development services.

Join machinery groups that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: The Machinery Dealers National Association and the Process Equipment Manufacturers' Association both offer a calendar of industry events for networking opportunities.

Pick professional machinery organizations with online resources and tools you can use

You can improve the efficiency and effectiveness of your business by picking an organization that offers online access to member tools and resources. Many organizations offer newsletters containing up-to-date industry news on industry issues and trends. Additionally, you have access to a job center, industry publications and industry mentors.

I recommend: Associated Equipment Distributors offers educational opportunities, including webinars and help with building your own website. The American Machinist provides a generous list industry groups and other information resources.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Networking is a great business tool. Make sure you're stocked with business cards so you can market yourself and your company to your peers in industrial machinery organizations.