Pressure sensitive labeling is a versatile means of identification and communication. Although they are inexpensive, they are available in bright colors and customizable sizes, and can be printed on a variety of materials like metal, plastic and paper.

Using pressure sensitive label stock you can brand, identify, and track your products. Create a brand identity using vivid colors of pressure sensitive adhesive tape and bold printing.

Before selecting pressure sensitive labels for your products, consider these issues:

1. Decide whether your labels will be stock or custom.

2. Choose between temporary or permanent pressure sensitive labeling.

3. Develop a strategy for creating brand identity on your pressure sensitive labels.

Action Steps
The best contacts and resources to help you get it done

Find custom or stock pressure sensitive label suppliers

You can purchase labels from pressure sensitive label companies that have ready-made stock, or have them custom designed to your specifications. If you decide to have a custom label created, you will be able to choose size, paper type, design and text. Pressure sensitive label manufacturers will even create a new custom die that is unique to your business.

I recommend: Consolidated Label offers over 4,000 dies to create the perfect label for your business. They also offer to make the labels is a variety of materials, such as polypropylene, mylar, vinyl, foil and recyclable label materials. LPS Industries offers labels with special adhesives, various finishes and perforations or slits.

Locate temporary and permanent pressure sensitive label suppliers

Your product requirements will dictate whether you use temporary or permanent labels. Permanent labels are used on products that will retain their label throughout the product's lifetime. Temporary labels are necessary for products where the consumer will remove the label after purchase.

I recommend: NAStar offers temporary adhesive labels that stick securely, can be removed cleanly and reapplied over and over to various surfaces. Hub Labels offers labels with up to 15 colors, embossing, lamination and silk screening, with adhesives prepared to your specifications.

Create a brand identity with your pressure sensitive labels

Your customers should be able to identify your products by the label. The color, shape and design all come together to create your brand identity. Careful thought should be given to how the finished label will appear before branding all your products with the design. The label should be easy to read with good color contrast, while not being too large or too small on the product.

I recommend: Inland Label & Marketing Services prints custom pressure sensitive labels in up to nine colors. These labels are appropriate for beer, soda or juice bottles, or any health and beauty products. Smyth Companies has developed a system that can run multiple SKU labels, reducing lead times; this in turn reduces the length of the press run, saving you production costs. The company even works with holographic pressure sensitive label films.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If the pressure sensitive label is likely to be removed by the consumer, it is wise to apply an adhesive that holds well but can be easily and cleanly removed. The is less frustrating for the consumer, making it likely they'll purchase your product in the future.