Custom luggage tags can act as traveling advertisements and promote your business around the world. If your customers, employees or business prospects travel frequently, providing them with custom and professional luggage tags can be an effective marketing campaign.

Travelers may only give business luggage tags a glance, if that, but a strategically designed tag can be effective especially if it can stand out from the rest. Also, don't underestimate the functional value of a good luggage tag. Your customers can appreciate the security of having their bags labeled effectively for easy check-in and pick-up.

Use the following concepts in your use of promotional luggage tags:

1. A luggage ID tag usually lands on a bag permanently so your logo or promotional message has the opportunity to be seen many times over and in many different locations.

2. Not only can a personalized luggage tag reinforce your brand; it may also build business in the long run.

3. When distributing a travel luggage tag to prospects or clients, consider offering an incentive to visit your company's website, such as a special deal or travel promotion.

Action Steps
The best contacts and resources to help you get it done

Bump up the class factor with a leather luggage tag

Available in different colors, a leather luggage tag can be imprinted with your company logo and other information. Some of your clients may prefer the look of a leather tag as it is sometimes deemed to look more professional over a plastic or other crazy-shaped option.

I recommend: Curry's Leather Products and PrintGlobe supply leather luggage tags that can be customized for your business promotional needs.

Develop baggage tags with a unique shape

Round or other odd-shaped luggage tags get the job done in quickly identifying luggage from a carousel. They also reduce the chance of others' picking up the luggage by mistake. Depending on your business and prospective clients, you can use different shaped images that also relate to your business message or marketing objectives.

I recommend: RushKing Promotions and Sharper Brand both offer round versions of luggage tags. Sharper Brand also has a spinning wheel where the user can change the information they want displayed.

Customize your clear luggage tag with plastic or lamination

Something as simple as laminating a business card is a great way of making the most of luggage tags. Many plastic and laminated options exist. You can still customize the look you want with a promotional logo and message as well.

I recommend: WestSky Promotions and Connecticut Laminating offer plastic versions of luggage tags that are laminated over your business card or other logo information.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  What customer doesn't love a freebie, especially if it's something they'll use all the time? Making the most of luggage tags as promotional items is a win-win. Every time your customers travel, they'll think fondly of your company in that you gave them the free tag. When they go to choose a service in your field, they'll most likely repeat business with you.

Luggage tags are a useful and visible way to promote your business to customers and prospects. This promotional item doesn’t cost a lot but it’s more durable than many other inexpensive items pre-printed with a company logo. You don’t have to be in the travel industry to use luggage tags as promotional give-away items at tradeshows and other events.

Employees who travel for business also appreciate a personalized luggage tag. They can be simple, durable plastic ,or made of quality materials. Whatever the reason your company needs business luggage tags, there are many options to consider:

1. Customize plastic luggage tags with your company logo.

2. Plastic luggage tags are inexpensive, but durable.

3. Leather or brass luggage tags make useful customer and employee gifts.

Action Steps
The best contacts and resources to help you get it done

Buy plastic luggage tags imprinted with your company's logo

Because of their low cost and relatively high strength, plastic or vinyl is a common material for custom luggage tags. It's easy to imprint a colorful logo on plastic luggage tags.

I recommend: WestSky Productions produces a wide selection of customizable luggage tags made from vinyl, plastic and an unbreakable composite called proponate. Branders.com sells a rigid, white luggage tag in a minimum quantity of 250 tags. You can use their Online Design Studio to see how your company’s logo design will look before ordering. Name Tags Express sells custom luggage labels that have your company’s logo on one side and space to write personal information on the other.

Find luggage tags that hold an employee's business card

If your company's employees and salespeople are traveling for business they will appreciate personalized luggage tags to help them quickly identify their belongings.

I recommend: PaperDirect sells a clear luggage tag that holds a business card. You can buy these self-laminating tags in quantities of 25 tags. Tamperseal.com sells a black, leather luggage tag that holds a business card. They offer a quantity discount on order of 75 or more.

Order leather luggage tags as gifts for customers and employees

Every company needs gifts for customers and employees from time to time. Luggage tags make a useful gift that doesn't have to cost a lot. Leather luggage tags can be tastefully imprinted with your company logo.

I recommend: Bag Tags Only sell colorful leather luggage tags with your company logo imprinted on the back. Shoebuy sells a black or tan leather luggage tag with free shipping.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your budget allows, consider purchasing engraved brass luggage tags for customers or employees. These are extremely tough and give your luggage an air of quality and refinement.
• •  Tour companies can order inexpensive paper luggage tags to easily differentiate and identify a large quantity of luggage. Order these custom travel tags printed with the name of your tour company and space for travelers to write their personal information. Select bright red, yellow or blue paper to easily identify the entire group.

Custom luggage tags are a great way to get your company name and logo out there every time you or your employees travel on both business and pleasure trips. You don’t have to break the bank in order to get nice business luggage tags, though you have a few options to choose from when it comes to the material of the luggage tags. Choose the right tag to fit your budget and not only will your bottom line be happy, but you will get some extra advertising as well.

When you are looking into luggage tags pricing and costs, consider the different types of materials the tags come in. Check out these examples when making your decision:

1. Weigh the option of leather luggage tags when looking into customizable luggage labels.

2. Check into metal luggage tags if you are looking for a unique way to add your company name and logo to your baggage.

3. Take advantage of the inexpensive plastic luggage tag option and get more for your money.

Action Steps
The best contacts and resources to help you get it done

Consider a luggage tag made of leather for a reasonably priced giveaway

One classy way to dress up your luggage on your next business trip is by adding a leather luggage tag to your bag. This is a creative way to get your company name and logo out there. These also make great gifts for your employees. This type of luggage tag tends to be the middle of the road as far as pricing goes. Since there are true leather as well as realistic looking faux leather options, you will be able to keep your costs down without sacrificing style.

I recommend: Branders.com has a large variety of leather luggage tags that you can add your logo to in prices that range from about $4 up to around $6 depending on the quantity you order. Check out USimprints for custom leather luggage tags in many different colors. They range in price from around $2 up to about $15.

Splurge and purchase custom baggage tags with your company's name and logo engraved on them

If you are looking for a unique way to protect your luggage, then consider a metal personalized luggage tag. These types of custom luggage tags tend to be the most expensive type, and the price depends on the type of customization you choose. If you want your business luggage tags engraved, then they are going to be more expensive than if you got your company name and logo printed on them. The type of metal is a factor in price as well. For example, brass luggage tags will be more expensive than a simple aluminum one.

I recommend: PrintGlobe is the place to go when you’re looking for customizable metal luggage tags in a variety of sizes. Depending on how many you order, the prices range from about $2 all the way up to about $19. JLS Rubber Stamp will set you up with beautiful custom metal luggage tags from around $8 up to around $25.

Save money and go with economical plastic luggage tags

The most inexpensive type of luggage labels are plastic luggage tags. You can get a clear luggage tag or choose from a rainbow of other colors. If you are looking to give out large quantities of baggage tags at conferences or trade shows, then these plastic luggage tags are the way to go because the higher the quantity you purchase, the lower the price they will be.

I recommend: When you’re looking for low cost luggage tags, then go to the ePromo website. They have plastic luggage tags from around $1 to about $3 per piece, depending on the number of pieces you order. WestSky Promotions has even lower cost custom plastic luggage tags that start at around 30 cents apiece and go up in price to around $2 each. Quantity discounts are available.