The term "Technorati blogs" refers to both an information clearing house and a trademark. If a blog qualifies to be named as one of the Technorati blogs, you know it's met a high standard of quality for unique content and frequent posting; you can also evaluate how much weight the blog posters carry through their Technorati authority rating.

Sorting through the wealth of information available on the Internet can be bewildering; fortunately, there are powerful search engines to help you find Technorati blogs with information that's relevant to you and your business. Here are just a few of the ways that perusing the Internet through Technorati can help you:

1. Promote your own blog content. Becoming one of the Technorati blogs makes it much more likely that your content will be prominently profiled on Technorati.

2. Cherry pick the information you want. Use Technorati's search engines to find exactly what you're looking for, fast.

3. Take a peek at others' strategies. You may be surprised at what you'll see in business blogs, or which unlikely sources helpful business information may come from.

Action Steps
The best contacts and resources to help you get it done

Take the first step to finding Technorati blogs

You can sort through Technorati content without signing up for an account; but in order to get access to the most advanced Technorati features, such as promoting your own blog, you'll have to join.

I recommend: Joining Technorati is as easy as visiting the Technorati Sign Up page and entering minimal information about yourself, and it's free. Once you've started browsing Technorati blogs, advice from business coaches and experts like Terry Dean is just a few clicks away.

Search Technorati blogs for what you want

Because Technorati gathers and sorts so much information, it may help to think in terms of which category what you're looking for might fit into.

I recommend: You can go straight to what you're interested in because Technorati gathers business blog posts from across the Internet and organizes them by topic, such as the Technorati Small Business page underneath the general Business heading. You'll be able to connect with news, information and industry commentary from information distributors like Marketwatch.

Look for Technorati blogs that suit your interests

Technorati blogs may contain just the information you need to boost your Internet business presence; consider how you might be able to use the information you get to guide your day-to-day business decisions.

I recommend: Visit the Technorati Advertising page to keep current on the latest Technorati blogs concerned with advertising, such as the BusinessWeek World of Technology blog.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business blog were one of the Technorati blogs, information from your posts could be spread across the Internet and highlighted with great authority. In order to gain that status, you must first qualify under Technorati's blog quality standards and then claim your blog through Technorati's website.