Posting customized Facebook photos on your company's Facebook pages gives your Facebook web presence dimension. Adding custom Facebook photos to your Facebook page may seem elementary but Facebook photos give your company a personal feel and open the door for your customers to see your company as people rather than a faceless entity.

If you already have a Facebook page, then you can add a Facebook photos site, which is simply photos added to your company's corner of Facebook. Before you add personalized Facebook photos to your Facebook site, make sure you know the answers to the following questions:

1. How can I upload customized Facebook photos to my company's Facebook photos site?

2. What custom Facebook photos will help my customers relate to my company?

3. Is there another web photo service my business already uses, and how can I get those photos on my company's Facebook photos site?

Action Steps
The best contacts and resources to help you get it done

Learn how to post customized Facebook photos to your company's Facebook photos site

If you have company photos already, getting them posted to your Facebook photos site should be a snap. If you need a little help, find Facebook photos help from a tutorial that will walk you through the process of posting Facebook photos.

I recommend: Find a straightforward tutorial with basic Facebook photos information on eHow. If you're comfortable with basic Facebook photos uploading and want to tweak your Facebook photos a bit, then UserScripts.org has Facebook photos scripts that you can install to resize and work with your photos. Sign up for a free account to use the scripts.

Choose Facebook photos that help customers relate to your company

Here's where you need a little marketing savvy to target your customers using Facebook photos. First, browse similar companies on Facebook and see what photos they've posted. Next, find Facebook photos that showcase people, not products. People want to see faces on Facebook, not a picture of your widget.

I recommend: If you need a little help selecting photos, consider one or two books that deal with marketing your business on Facebook: "The Facebook Marketing Bible" from Justin Smith and "Facebook Marketing: Leverage Social Media to Grow Your Business" from Pearson Education. Each of these books has a section on Facebook photos. (In "Facebook Marketing" the authors include Facebook photos advice in the Facebook pages chapter.)

Use another photo service to get your Facebook photos site up and running

The Facebook photos site is pretty straightforward, so you should be able to get your photos posted pretty easily. But if you use a photo library like iPhoto or use another web service to display photos, then you can take a shortcut when posting Facebook photos. This makes it easier to find Facebook photos in your albums and post them to the Facebook photos site.

I recommend: If you use iPhoto, then Facebook has an application that lets you export the photos directly from iPhoto. Check out its Facebook photos help web page, and follow the link to download the application. (You will need to log in to Facebook to do this.) If you use a web album service like Google's Picasa, then check out its help forums for help uploading Facebook photos. (We've linked to one such Picasa help forum on the Google site.)

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If any of your employees have personalized Facebook photos, then ask them for tips on posting custom Facebook photos.