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Guide to Facebook Videos

Make Facebook videos that showcase your business

By Cathy Salustri


If your business has a Facebook website that already includes Facebook videos, then bravo! You're well on your way to successfully marketing your business on Facebook. Videos help make your site come alive. If you don't already have Facebook videos, then consider posting Facebook videos.

If your business already has videos posted on its corporate website, you can easily transfer those videos over to Facebook videos. Help posting videos is readily available, so don't let your lack of knowledge stop you from using this powerful marketing tool. Before you start posting Facebook videos, ask yourself the following questions.

1. What sort of videos should my company post on the Facebook videos site?

2. How do I post Facebook videos?

3. Where can I find Facebook videos information and help?

Action Steps
The best contacts and resources to help you get it done


Decide what type of movies your company will post to the Facebook videos site

Your company can use Facebook videos to market itself. Once you have a Facebook page, you can post Facebook videos. Information about Facebook videos includes how to make Facebook videos, but before you can start making and posting Facebook videos you should find Facebook videos posted by other companies.

I recommend: Look at the Facebook videos application on Facebook to see what types of videos other businesses post. You do need to log in to your Facebook account in order to access this information. For specific tips on what type of videos you can and should put on your Facebook page, check out Mashable!

Learn to post Facebook videos

Now that you've seen Facebook videos you probably have a good idea what sort of Facebook videos would help market your company. Once you make your first videos suitable for your business's Facebook videos page you can post them. If you don't know how to do this, then you can learn easily enough. It isn't a complicated process, but make sure you know what you're doing before you start.

I recommend: The Jeffrey Knows blog at Wordpress has a step-by-step explanation of how to post Facebook videos. You can also use a service like Google's Picasa to upload videos to the web and then link those videos over to the Facebook videos site. This allows you to use those videos in several places, such as your business website, so that customers without a Facebook account can view them as well.

Get Facebook videos advice and help

As Facebook videos evolves as an application you'll need to keep pace with the changes to keep your Facebook videos fresh and lively. You can do this by checking your Facebook pages periodically but also by keeping up with Facebook news and looking over Facebook advice columns and blogs. Bookmark a few helpful sites that have tips and tutorials that offer Facebook videos information.

I recommend: Subscribe to the AllFacebook.com feed for helpful Facebook video tips, like the AllFacebook tip on how to add Facebook videos to your website. You can also get Facebook videos help, like how to save Facebook videos to your hard drive, at Web 3.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  When you make Facebook videos, resist the temptation to 'hard sell' your business. That's not what Facebook is about; it's about networking. Try offering how-to information or product-specific advice.
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Facebook Videos

Make Facebook videos that showcase your business.
If your business has a Facebook website that already includes Facebook videos, then bravo! You're well on your way to successfully marketing your business on Facebook. Videos help make your site come alive. If you don't already have Facebook videos, then consider posting Facebook videos.If your business already has videos posted on its corporate website, you can easily transfer those videos over to Facebook videos. Help ... Read more
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