Instead of a boring, text-filled web page, video site sharing and uploading services give you lots of ways to have exciting video content on your business website. You can also use an online video to promote your business alongside web content. Even small businesses with a limited budget and no experience with professional videography can take advantage of video content.

There are many ways your business can monetize using Internet video sharing.

1. Videos bring web traffic to your site when people share your video by posting links on their blogs.

2. Some Internet video sites will pay you according to the traffic your videos generate, if you create interesting and creative video content.

3. Video tools on your business website bring traffic to your site.

Action Steps
The best contacts and resources to help you get it done

Upload your video to an Internet video sharing website

Viral videos can bring traffic to your business website, which can translate to an increase in sales. Upload a how-to video to a website video sharing site that relates to your industry. Include your website address printed clearly at the beginning or end of the video. Produce a video product review of one of the items you sell and embed it on a page of your website.

I recommend: Host your video content on Blip, where you can make money from advertising and take advantage of its promotion and support. Sign up to publish your videos, create your own group and learn how to produce content for mobile devices on Veoh. Upload your podcast, musical creation, video or photo to lulu.tv, which can syndicate your upload and host it for others to view. You can make money from it.

Advertise your business on a web video site

Many kinds of ads appear alongside website video content. Streaming video accounts for 50 to 70 percent of the total Internet traffic, so it makes sense to monetize it. Place a simple text ad, a banner ad or a video ad on the same page as popular video content.

I recommend: Advertise on the web on a cost-per-engagement basis with services from VideoEgg. Place targeted Internet ads that get results and fit your budget with Quigo Technologies.

Enable online video sharing and other social networking functions on your business website

Interact with those who visit your website or drive traffic to your site by providing video tools with social networking functions. Let your visitors upload videos to share with their friends. Provide a way for users to create and edit videos right on your website.

I recommend: Set up a video sharing section on your website with social networking features using the services at Reality Digital. Take advantage of the many video publishing options at Eyespot, including an embeddable video player, an online video editing application, video widgets, video galleries and more. Choose from several business video platform solutions that let you manage, create, interact and collaborate on your own website or across sites at Kaltura.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Place ads on Internet video upload websites where the company targets the ads based on the users' interests. By doing this, you are targeting people who already have an interest in your product or industry.