MySpace was the first of many social networking sites; it continues to stand out from the crowd with a plethora of sub-divided resources such as the MySpace TV site. This website is far from just a chatter board for teens; you'll also find dedicated professionals committed to promoting and bettering their trade.

MySpace TV is an effective barometer for who and what America is interested in. Information gleaned here can help you target your advertising to key demographics or reach out as a member of the slyly subversive "social networking media." While it may not be the most obvious business tool, there are in fact a number of ways that MySpace TV can help you promote your business:

1. Use MySpace TV as a barometer for both America's social consciousness and its attention span.

2. Start a guerrilla marketing campaign linked to the hottest MySpace TV offerings.

3. Find clever MySpace TV clips to include in your advertising campaigns.

Action Steps
The best contacts and resources to help you get it done

Get started browsing MySpace TV information

While you don't need a MySpace account to browse through the MySpace TV offerings, you do need an account to take the fullest advantage of MySpace's social networking features and the opportunity to create an Internet presence for your business.

I recommend: Visit the MySpace sign-up page to create your MySpace account and start building a profile so that others can connect with you and your business. It won't be long before you're browsing through videos from MySpace amateurs and seasoned professional operations such as National Geographic on MySpace TV.

Let MySpace TV help you understand your customers

If you're targeting the 18 to 35 demographic, you need to understand what attracts and holds their attention. Because their interests evolve so quickly, you need to stay constantly updated.

I recommend: Visit the MySpace TV primetime page to see what's most popular with the American public today. Network heavyweights such as The Simpsons go head to head with MySpace exclusives and streaming movies, giving you an interesting view of what your target demographic is watching.

Put the MySpace TV site to work for you

Once you start browsing MySpace TV, advice for your business operations and advertising can be gleaned from the most unlikely of places.

I recommend: The MySpace TV channels page is your link-in to television shows and channels such as TMZ TV. Use how many times each page has been viewed to gauge its popularity and evaluate the impact of similar shows on your target audience.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Even if you're not shopping for something to watch during your lunch break, you may still find MySpace TV to be a helpful business tool; aside from using it to inform you about what your customers are watching, you can also pay for ad time to get your company in front of MySpace TV viewers before their movie, video or TV episode begins.