MySpace was the first of many social networking sites, but it continues to stand out from the crowd with a plethora of sub-divided resources such as MySpace videos. This website is far from just a clearing house for sub-standard amateur material; you'll also find professional clips and cleverly subversive advertising disguised as trifle.

If you want to know what America is watching, check out a few of the top MySpace videos. Information gleaned here can help you target your advertising to key demographics or reach out as a member of the slyly subversive "social networking media." A seemingly ineffective business tool at first, there are in fact a number of ways that MySpace can help you promote your business:

1. Use MySpace as a barometer for both America's social consciousness and its attention span.

2. Start a clever guerrilla marketing campaign through MySpace videos.

3. Find MySpace videos to incorporate into your mass media advertising campaigns.

Action Steps
The best contacts and resources to help you get it done

Get started collecting MySpace videos

As with many social networking sites, MySpace lets you collect videos for others to see. But before you can get started, you need to create a MySpace identity.

I recommend: Visit the MySpace sign-up page to create an account and get started creating your MySpace profile identity. You'll find that all sorts of businesses and Internet "entities" such as Comedy.com already are using MySpace to distribute videos and other information to the masses.

Find the most popular MySpace videos

Curious what others are watching? Eager to know what catches the eye of America's Internet viewing public? Tune in to the most popular MySpace videos to find out.

I recommend: If you're interested in using the MySpace videos site for guerrilla advertising, use the MySpace video charts to get a feel for what attracts MySpace viewers. You'll find advertisements from businesses and groups promoting their own interests with superstars or clever programming such as the You Choose register to vote campaign mixed in with light-hearted videos.

Find MySpace videos of another sort

In addition to playing clearing house for amateur and pseudo-amateur videos, MySpace also hosts a slew of more professional trailers, movie clips and exclusive videos that tie in to professional products.

I recommend: You'll find the bulk of the professional trailers, clips, movie news and promotions in the MySpace Movies page. If you're still shopping for interesting MySpace videos, advice is easy to find here; just go to Now Playing and click on one of the featured videos and you'll find yourself watching the trailer for or reading information about a current-run movie.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Even if you're not interested in posting MySpace videos to directly promote your business, there's still a way to let MySpace videos help you achieve a higher profile. Consider paying for advertising on the site, putting your own ad, brand or logo in front of millions of obsessive viewers before the video clip they've selected starts playing.