White label social networking is not a product, per se. "White label" is a term used to describe an online social networking framework that allows any company or individual to build an online community according to their own needs and tastes.

The white label social networking website market is flush with options, thanks to easy-to-deploy software and due to the popularity of large networking sites already in existence.

1. It will be easy for a white label social networking site to be acquired by major companies and even integrated with a larger social networking site.

2. If you have a strong interest in social networking platforms, create your own white label social networking directory with what you can find today, then check to see how many still exist in six months to select a platform with staying power.

3. The key to a successful social networking site is how well the online community is nurtured, and not the technology the site uses.

Action Steps
The best contacts and resources to help you get it done

Gain knowledge from White Label Social Networking information resources by trying it yourself

Hands-on experience is always a great learning tool, so why not jump in and try out a white label social networking platform for yourself? Find a couple that offer different features. The knowledge you gain will be priceless and will help you find the right product for your business needs.

I recommend: Try a free trial of Microsoft Office Sharepoint Server and see how it fits your initial business requirements. Try out Livecommunity by Six Groups, on their site or your own, to see if the community features, chat and content integration fit your business needs.

Learn about white label social networking products

There are numerous white label social networking product offerings ranging from vanilla social communities to Web collaboration suites and platforms. Creating an instant community is straightforward, but it will be up to you to attract the audience you want.

I recommend: Alfresco provides a collaborative platform offered as an alternative to SharePoint. Check out the Awareness products which take a holistic approach to communities in order create communities that mix internal and external audiences.

Try to keep up with white label social networking services

White label social networks are popping up all over the place and cater to different needs. Some online networking platforms are straightforward and allow for simple online communities without many features. Other online networking platforms offer many tools and range from simple-to-use to having robust plug-in applications.

I recommend: KickApps' social networking platform allows customers to customize features on their own. Sparta Social Networks has several years of experience solely in the social networking market. The platform is available as a complete solution or a la carte, depending on your business needs.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  It will be a challenge to find white label social networking sites without a referral, or by word of mouth, unless the site advertises its unique qualities to excess.