Visitors to your website want content that's fresh and relevant, and free syndicated web content can keep your visitors interested, without straining your company's budget. By including syndicated web content on your site, you can create a personalized experience for visitors--allowing them to view weather reports specific to their city or state, for example. You can also encourage them visit your site again and again, to see what's new.

You can tailor the content you offer your customers, making sure it's meaningful to them. You'll find a wide variety of free syndicated web content:

1. News feeds
2. Stock quotes and other financial free syndicated web content
3. Weather reports
4. Entertainment, cartoons, jokes and horoscopes
5. Quotations, interesting facts and "today in history"
   

Action Steps
The best contacts and resources to help you get it done

Help visitors keep up with current events with news-related free syndicated web content

People often turn to the Internet because they crave the latest and most relevant information regarding what's going on in their world. Help them stay informed by adding current events and news to your site, and encourage them to their news from you, instead of surfing away to another site.

I recommend: FreshContent.net features free, self-updating news feeds you can add to your site in 75 different news channels, including career and employment, pets, world news, health, religion, science, sports, environmental, travel and family/parenting. If you run a nonprofit, you can add free RSS feeds from international news service Reuters to your website or blog.

Boost your visitors' bottom line with finance-related free syndicated web content

Financial information is always in high demand, especially if your site sells high-end, luxury items or caters to an affluent audience. These visitors probably devote much of their time to following economic news and trends, so by providing financial information, you'll boost your reputation in their eyes, and convince them that your site is just for people like them.

I recommend: If you serve a bilingual audience, consider market updates from theFinancials.com, available in both English and Spanish. Available reports, which are updated 14 times daily, include everything from economic statistics to mortgage and housing to interest rates. Moneychimp offers several free financial calculators you can add to your site, including compound interest, present value, rate of return, annuity, bond yield, mortgage and retirement.

Use free syndicated web content to entertain your visitors

Celebrity gossip; movie, music and book reviews; horoscopes--these are some of the hottest topics on the Internet, and can help your site appeal to trend-conscious and young audiences. They'll also view your site as not only a valuable source of information, but also as a place they can unwind and be entertained.

I recommend: Add a "quote of the day" to your site from BrainyQuote, personalized horoscopes from Adze Mixxe, or entertainment news feeds from Feedzilla.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When looking for free syndicated web content, look at sites similar to yours and see what they offer. This can help you determine what kind of content is appropriate for your site, and ensure that you don't add the same content everyone else is using. The more original your site's content is, the more attractive the site will be to web surfers.