FeedBurner Blogs can give your business blog a little extra boost and increase your business marketing reach. If you write, maintain and publish a company blog, you are already publishing a feed, so take the next step and get more out of your efforts.

Since you are already publishing a feed, increase the effectiveness of that feed and expand your audience to help your business in a positive way. Use FeedBurner Blogs to get your blog noticed.

1. Make your blog and web content easy to subscribe to with FeedBurner Blogs.

2. Format your content so major directories will pick it up and distribute it to subscribers.

3. Get the details of your Web or blog traffic by analyzing number of subscribers, where they are and what they prefer.

Action Steps
The best contacts and resources to help you get it done

Get started with your free FeedBurner, blogs accounts

Once FeedBurner became part of the Google family, FeedBurner publishers started enjoying more features for free. Look for FeedBurner blogs' newest free services: TotalStats and MyBrand. These services give you more knowledge about who you are reaching through FeedBurner blogs, and maintain more consistency between your domain and feed addresses.

I recommend: In order to take advantage of either service, you need to log in to your FeedBurner account, or create a FeedBurner account. You can start by copying or typing your feed or blog URL into the box provided on the FeedBurner blogs site. You will then be prompted to log in or create an account. Type in a username and password, and supply a valid email address.

Obtain the FeedBurner blogs help you need

The FeedBurner site is full of helpful details and additional links for more information. FeedBurner wants you to enjoy burning your feeds with their product, so they aim to make ease of learning as smooth as possible. The user-friendly interface walks you through the process. There are help files and instructions which will get you set up and burning your blogs in no time. You may want or need more in-depth instruction in order to feel you are fully utilizing the FeedBurner blogs capability for your advertising needs, so take advantage of tutorials and other training.

I recommend: A lot of great information can be found on the FeedBurner Blogs site, including details behind their publicize, optimize, analyze, and monetize options. Check out the tutorial, Use FeedBurner Stats PRO and MyBrand For Free, for FeedBurner blogs advice and details on each of these free services, as well as links to further information.

Make money by learning about more FeedBurner Blogs information and helpful resources

FeedBurner offers many options to help you get the most out of burning your business feeds. FeedBurner Blogs has tracking capabilities which are put into statistical and chart form within your account so you can monitor site traffic and other pieces of information relevant to your business.

I recommend: One way to expand your subscriber base, attract new subscribers and promote your business content while increasing your revenue is through options FeedBurner offers through its AdSense for Feeds product. Find out if you qualify for this program. Search FeedBurner Blogs AdSense Help for more information on the products and features offered.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The FeedBurner Ad Network (FAN) closed in August '08 to new FeedBurner Blogs feed publishers.