FeedBurner RSS feeds are a great way to pump up your business marketing endeavors. Really Simple Syndication (RSS) feeds containing text, audio or video are delivered automatically to a customer based on their requested format, such as website or email inbox.

There are quite a few reasons for using FeedBurner RSS feeds, but a few are particularly applicable to business promotion and Web marketing.

1. Notify your customers instantly via FeedBurner RSS feeds whenever you post new content on your site.

2. Improve your website or blog's visibility in search engines.

3. Display content or brief news titles from other sites on your site using FeedBurner RSS feeds.

4. People can add links within their own pages to your FeedBurner RSS feeds content.

Action Steps
The best contacts and resources to help you get it done

Get started with your free FeedBurner RSS feeds account

Getting started with FeedBurner is simple and quick through the FeedBurner RSS feeds site.

I recommend: Create an account on FeedBurner by creating a username and password, and supplying a valid email address. You can get help with your account through the FeedBurner Help Center by accessing answers to commonly asked questions, or by asking your own.

Find the FeedBurner RSS feeds help and training you need

FeedBurner, a Google company, is focused on making its interfaces as user-friendly as possible. There are help files and instructions which will get you set up and burning in no time. You may want or need more in-depth instruction in order to feel you are fully utilizing FeedBurner RSS feeds, so take advantage of tutorials and other training.

I recommend: Get a hands-on introduction to FeedBurner RSS feeds by going through the FeedBurner RSS feeds tutorial at Awakened Voice Tutorials. You can join the FeedBurner Help Group through Google Groups to ask questions or find FeedBurner RSS feeds advice.

Delve in with more FeedBurner RSS feeds information and helpful resources

FeedBurner offers several great options to make your feed useful to your readers. FeedBurner has tracking capabilities which are put into statistical and chart form within your account. In order to take advantage of all the features that best suit your business, you need to know the ins and outs of FeedBurner RSS feeds.

I recommend: FeedBurner 101 is a great resource if you are just getting started with creating your own feeds. It includes, among other things, links to RSS readers and FeedBurner services for blogs, podcasts, and commercial publications. Check out the FeedBurner introductory videos on creating a podcast feed and creating a blog feed.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make sure to select the 'subscribe' option when creating a FeedBurner RSS feed so your audience can get your updates as you post them.
• •  FeedBurner MyBrand and Stats PRO became free to users after FeedBurner's acquisition by Google, adding to an arsenal of free marketing tools available for use with FeedBurner RSS feeds.