Relax. You Can Make a Web Site. 4 Million to Date. EZ Builder Tool.
Web.com/WebBuilder
Hosted testing and optimization Fast. Marketer controlled. Results.
www.omniture.com
Present relevant products and sell more with ChoiceStream
www.choicestream.com
30% Off Personalized Gifts Huge Selection Personalized Free!
www.PersonalizationMall.com
Build Your Own Site in Minutes. Limited time Offer Ends Soon!
www.1and1.com/web-hosting
Design a professional web page in 3 easy steps with Yahoo! Web Hosting
webhosting.yahoo.com
PreCognitive Search increases data for analysis and conversion.
WickedSciences.com
Management consulting firm specializing in Customer Relationship Management and e-business strategies which understands and communicate how technology is changing the way companies build relationships with customers.
www.1to1.com
Measurement tools to provide CEOs and other executives with a means to see the results of their personalization implementation.
www.accelerating.com
Consulting and analyst firm specializing in personalization, data warehousing and wireless delivery.
www.appiancorp.com
Allows one to personalize content, products and services to customers individually, via content and product recommendation, frequent-visitor programs and personalized ads and promotions.
www.asia121.com
Developer of software that allows users to personalize and update their web sites for marketing purposes. Products include web personalization software, Axtive Transaxtion(tm) and e.Monogram(tm). The software runs on multiple platforms. Produ...
www.axtive.com
Engaged in the development and deployment of advanced personalization technologies with a strategic focus in the digital television and mobile/wireless markets.
www.changingworlds.com
Provides personalization solutions geared toward long term customer relationship management (CRM).
www.elity.com
Developer of the Gustos Guide software. The software is used to integrate into web sites providing content recommendations tailored to the user's selections on the web site. Software runs on Windows NT, Sun Solaris 2.5 and Linux. Products are...
www.gustos.com
Offers free Java applets based on collaborative filtering, which allows for customizing a web site with user ratings and recommendations.
www.gustos.com
Web application server, offering content management, search, personalization, and site usage analysis features.
www.microsoft.com
Developer of change management software including Motiva(R) family of software products. Motiva(R) manages product information throughout its life cycle and implements Engineering Change Order(ECO) processing, regulatory compliance tracking, IS...
www.motiva.com
Software language and hosting architecture offering information technology professionals and web publishers resources to develop and execute content aggregation and management strategies.
www.onepage.com
Creates personal information tools to empower consumers and maximize their experience on the Web.
www.persona.com
Developer of Persona(tm), a browser-based Internet privacy tool which features information control. Provider of related Internet and web security consulting services. Products are sold to multiple industries. This company was capitalized by p...
www.persona.com
Information and analysis on all aspects of web personalization.
www.personalization.com
Group of privacy and technology experts concerned about consumer rights and privacy on the Internet.
www.privaseek.com
This document discusses issues regarding implementing the Open Profiling Standard over HTTP. Open Profiling Standard is to facilitate sharing of profiling information.
www.w3.org
Provides user profiling software for web developers. Product is called WebGroove(r).
www.webgroove.com
Provides an outsourced Internet infrastructure solution for web sites and corporations that integrates content, commerce and advertising to enable the personalized delivery of information.
www.yellowbrix.com
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Relax. You Can Make a Web Site. 4 Million to Date. EZ Builder Tool.
Web.com/WebBuilder
Hosted testing and optimization Fast. Marketer controlled. Results.
www.omniture.com
Present relevant products and sell more with ChoiceStream
www.choicestream.com
Guide to Web Site Personalization
Use web site personalization to establish presence in the business community and optimize salesWeb site personalization and upkeep is time-consuming, but essential in today's electronic world. There are several steps for a business owner to take when developing a personalized web page in order to maximize communication with the consumer.
1. Express yourself effectively through written word in content personalization, using lingo geared toward your projected clients.
2. Keep personalized web content sharp with clear, uncluttered images, colors and layout.
3. Create customized web content in which you interact with the consumer for effective two-way communication.
Action Steps
The best contacts and resources to help you get it done
Hire website personalization services from professionals
Web sites need constant vigilance to remain current. If you feel it's in your best interest, hire a professional whose work you appreciate to ensure a clean look and smooth mechanics. This gives you more time to focus on the details of your business rather than the publicity.
I recommend:
Bizymoms, an asset for the small business owner, covers basic website design and performance criteria. For a unique site that does not use templates and offers you a fresh design, consider Web Design and Marketing Services.
Use website personalization software to create your own site
If you have a design in mind, create your own personalized website. Taking a tutorial and adding your own flair gives a fresh perspective to consumers. Insert areas for customer feedback and add widgets that enhance your business product.
I recommend:
For a simple yet effective web site, consider Homestead Technologies Inc. With this personalized website, offering website personalization tools, you can track and collect visitor information and set up your own store. If you want to see website building in action, view the online demonstration from Decisive Web Sites.
Sign up for web personalization solutions
Once you complete design on your business web site, get statistics on the way it works. Professional solutions providers give detailed analysis of the strengths and weaknesses of your site. They detect problem areas and offer solutions. Website personalization solutions offer a business owner ways to keep their website running more effectively.
I recommend:
Kefta, Inc. is an award-winning company specializing in analysis and solutions for business web sites. They offer a demo DVD for interested parties. Karpata Group is another solutions provider, specializing in large and small business web sites at competitive rates.
Tips & Tactics
Helpful advice for making the most of this Guide- As part of your website personalization solutions, offer customers an interesting history of your company so they have a chance to connect with you on a more personal level.
