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Checkmark

How-To Guide from WORK.COM

Guide to Choosing a Web Site Shopping Cart

By Chris Maxcer

Without the right set of features, your ecommerce site may not reach its potential.

You've seen the shopping-cart images on Web sites: Click the link and the cart saves a record of your product choice till it's time to pay up. If your goal is to sell online, it's vital that you choose a shopping-cart system that's ... Read more

Features

For your shopping cart solution features, choose among existing website, managed installation, multiple storefronts, customer contact management, inventory management, no setup fee, and demo available.

To bring online shopping carts to an existing website, link to your customized pages at a web-based shopping cart solution provider or download a shopping cart application, customize it to match your site, and upload it to your web server.
In a managed installation, you get a hosted shopping cart on a vendor's web server, along with all the services to operate your ecommerce site.
If you run multiple storefronts with different identities, a multiple store/one shopping cart solution can juggle different prices for the same products and manage all the stores from a single catalog and inventory database.
Online shopping carts can run your customer contact management, including order tracking, purchase history and mailing list maintenance.
A simple shopping cart application does inventory management by subtracting from inventory numbers you enter by hand; sophisticated online shopping cart solutions can deliver instant orders to a warehouse.
Shopping cart providers may charge no setup fee but collect a monthly fee or percentage of your sales.
Shopping cart solution vendors often make a free online demo available of the front and back ends of their applications or let you download shopping cart software for a free trial.

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