Use Google Analytics to track where your visitors originate and how they navigate your pages. Google Analytics is free to those who advertise, publish and own websites.

Google Analytics will help you become aware of the online marketing projects which are most cost effective. You will be able to see how visitors to your site interact with your site. Google Analytics gives you the resources and information you need in order to increase your profits.

1. Automatically track traffic, categories, and keywords using Google Analytics so you can turn visitors into customers.

2. Determine and set the visitor conversions, also known as goals, then use the collected data to review your campaign effectiveness.

3. Access and view conversion reports daily yourself through Google Analytics' online tools, or set up permission for others to view the data for you.

4. Pull all the information together to implement appropriate site design improvements to direct traffic to your site.

Action Steps
The best contacts and resources to help you get it done

Get started with your free Google Analytics account

Getting started with Google Analytics is straightforward. Sign in, enter the URL of the website you wish to track, enter an account name, then select your time zone country and time using the drop down options.

I recommend: Sign in to Google Analytics with your Google username and password. If you don't already have a Google account, you can set one up on the spot. You can get help with Google Analytics by searching Analytics Help.

Access the Google Analytics training you need

Google strives to make its interfaces as user-friendly as possible. There are useful help files and instructions to get you set up and working. You may want or need more in-depth instruction in order to feel you are fully utilizing Google Analytics, so take advantage of tutorials and other training.

I recommend: Techbays offers access to a Google Analytics tutorial in video format with summary text to get you started. Google has partner services available so you can obtain the training you need.

Delve in with more Google Analytics information and helpful resources

Find a Google Analytics consultant for advice and any application set up help you need with Google Analytics. The services offered come with a fee, but it may be worth it to your company to have professional Google Analytics advice on how best to utilize the data generated in the reports.

I recommend: Email or call a Portent Interactive authorized Google Analytics consultant for help at any stage in your use of the software. Actual Metrics is available for consulting on a short- or long-term basis.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  YouTube is also a resource to tap when seeking training on how to best use Google Analytics for your business. Simply do a search to find short video instruction.