Spending thousands of dollars on third-party marketing tools doesn't make a whole lot of sense, when you have a wealth of tools and resources available to you with Yahoo Internet marketing. Most of the tools are budget friendly, which goes a long way when you are trying to promote a website in the beginning when cash flow is an issue.

In fact, many of the so-called marketing experts are simply taking a chunk of your money each month and utilizing the Yahoo marketing software themselves and passing it off as their own work. All you need to start using these Yahoo marketing plans is a website, and a little bit of time. You can use the Yahoo marketing tools such as:

1. Yahoo! express

2. Yahoo! Directory Submit

3. Yahoo directory services tools, such as search, travel, and product submissions

4. Email marketing

5. Technology solutions for Yahoo Internet marketing

6. Yahoo local advertising

Action Steps
The best contacts and resources to help you get it done

Be first on the list by buying sponsored links with a Yahoo marketing plan

When visitors do a Yahoo search, they are typically going to choose one of the first links at the top of the page. You can make sure that your site gets top billing by buying a sponsored listing which will make your website appear in the top right hand corner of the search listing. You choose the demographics and set up a budget, and Yahoo will take care of the rest.

I recommend: Sign up for a sponsored listing with Yahoo. By doing it yourself, there is no setup fee, and you can start running Yahoo ads usually within a couple of hours. If you want a little help, use the Assisted Setup wizard though Yahoo for an additional charge. Additionally, the Top 12 Tips listed at the Add Me are applicable to Yahoo sponsored listing as well as Google's AdWords.

Get listed in the Yahoo directory within seven days using Yahoo directory services tools

Time is money, and when it comes to directory submissions, you want your site to show up as quickly as possible. The Yahoo directory submission service costs varies depend on the content of your site, and they guarantee review within seven days.

I recommend: Request a listing with Yahoo directory submission. You will need to first go over the Yahoo Directory Submit Terms of Service, and then agree to have a recurring charge every year before submitting your site information to the company. You should hear back within seven days, if your site has been approved or rejected. SearchEngineWatch.com offers a great description of how directories work and how to make sure that your site is accepted.

Keep your customers coming back for more with Yahoo marketing tools for email

Another great Yahoo marketing tool is their email marketing system. You simply choose a plan based on your needs, and then go through a wizard setup program for a quick and easy way to keep in touch with your clients and get more repeat sales.

I recommend: Try out Yahoo email marketing for free. You can sign up for a free trial of the system through Yahoo! Inc. and Campaigner. Once you are through with the trial, you should have a better idea of what size campaign you need. Check out the email marketing plan prices at Yahoo! Small Business to find the one that fits your needs. Email marketing can be quite successful. Learn more about how to do it by visiting EmailLabs.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If money is tight, start off buying sponsored links at the local level and build up from there to get the benefits of Yahoo search engine optimization.