With Yahoo! Merchant Solutions, you can set up an ecommerce store, market your products and fulfill orders. A business site through Yahoo! allows you to take advantage of the search expertise they offer to promote your business. Yahoo! emerchant solutions allows you to manage orders and alert customers of shipping details.

Yahoo! Merchant Solutions prices are competitive for the potential they offer your business. Yahoo! ecommerce prices can suit your business size now, and then you can easily upgrade as sales increase. Before picking Yahoo! merchant packages, determine the following things about your business site:

1. The primary purpose of your business in setting up an ecommerce store. Will it increase orders, visibility, sales or a combination of these?
2. Information about Yahoo! ecommerce from their merchant site and compare with similar services.
3. Whether Yahoo! ecommerce prices fits your business site budget.

Action Steps
The best contacts and resources to help you get it done

Set up and design your store with Yahoo! Merchant Solutions

Yahoo! allows you to pick from a variety of professional designs. Next, you can upload your own business logos and information. You can set up a product database, which includes inventory updates and alerts.

I recommend: Yahoo! ecommerce features allow you to organize a professional store for your business products. Website4Retail.com offers Yahoo! site design enhancement packages for your business to maximize sales. Yahoo! Merchant Solutions has a list of partner designers to grow what they already offer.

Market your product or services with Yahoo! ecommerce

Yahoo! merchant services will help your business to offer discounts, coupons or special promotions. Your site will also be featured on both Yahoo! and Google search engines. During customer checkout, Yahoo! will also help you to promote or cross-promote products. Yahoo! merchant solutions prices give you a return on your investment for the high-traffic marketing your business receives.

I recommend: Yahoo! ecommerce consultant iWebSquare.com lists the features of Yahoo! store marketing, including blog building and pay-per-click set up. SolidCactus.com details how Yahoo! marketing services for ecommerce can work for your business, including express search marketing and the use of key product icons.

Use Yahoo! credit card processing to sell products

Process payments, validate credit cards and use services such as PayPal or Chase Paymentech on your site with Yahoo! credit card processing.

I recommend: If you want to compare Yahoo! credit card processing with other sites, try: PowerPayServices.com, Merchant-Accounts.com or Charge.com. BuyerZone.com matches your business needs with a credit card processing company.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Yahoo! Merchant Solutions makes it easier to track site usage and sales to let you know what's most popular with customers.
• •  Set up shipping options with your store on Yahoo!, including the ability to calculate shipping costs and chose carriers.
• •  You may want to hire a Yahoo! partner developer. Compare the sites built by the Yahoo! designer against the sites built by a professional developer.