A virtual real estate provider offers digital land in an online community. The value of the virtual land comes from the success of the online community, such as the very successful Second Life. A virtual real estate list gives buyers the opportunity to comparison shop for the best price in the most affordable virtual neighborhoods. Businesses related to online gaming and the Internet reap the greatest commercial benefit from virtual real estate.

Finding virtual real estate that is potentially valuable will require some basic virtual real estate information and research. The Massively Multiplayer Online, or MMO, label is the mark of a successful game. This means a game has over one million users or subscribers. These games create a virtual community, with each player developing an avatar or digital persona to occupy a piece of virtual land.

1. Find virtual real estate that is associated with a successful Massively Multiplayer Online game.

2. Buy virtual real estate only from a reputable virtual real estate provider.

3. Use an up-to-date virtual real estate list to select a hot virtual property that will increase in value.

Action Steps
The best contacts and resources to help you get it done

Target purchases of virtual real estate to successful sites

The online gaming community is a global collective of millions of enthusiasts, often with above-average education and incomes. Virtual real estate providers capitalize on the affluence of their customers providing a value-added online experience, by marketing the social aspects of their virtual communities. Just like the 'good' neighborhoods in the real world, virtual 'good' neighborhoods are to be found in the more commercially successful areas of online gaming.

I recommend: Start owning virtual real estate by joining the immensely popular Second Life. After subscribing to the game, users can earn the money to buy land. The Virtual World Real Estate company offers multiple locations to place commercial billboards, in a sense. Business owners can stake out their plot of land and advertise to millions of users.

Create commercially viable virtual real estate

Owning a place in cyberspace is not difficult, but creating a commercially successful piece of virtual land requires the same sort of skills you would need to locate a successful brick-and-mortar business. Location is key to virtual real estate. Your property must be associated with a successful website that will drive business to you.

I recommend: Virtual real estate on Weblo aims to duplicate the real world by using a combination of videos, photos and interconnected websites. Subscribe to Ultima Online, one of the original massive player games. Engage in building up your character's attributes and join a guild to identify yourself as a member of an online community. Then, you can use your virtual real estate to promote real world enterprises.

Use an assistant to establish your brand in a virtual real estate situation

Business owners often do not have time to interact in cyberspace on a regular basis. The virtual real estate world requires consistent and regular interaction in order to be successful. Paying for an assistant's time and subscription fees is one way to successfully expand business into the virtual world.

I recommend: Set your assistant up in business on a prime piece of virtual real estate in Eve Online, which is one of the largest online worlds. There are many virtual businesses that are analogous to physical businesses. The folks behind Entropia Universe created a vast virtual world, with a real-world cash economy. Your earnings in the virtual world can be converted into real money. Buying a piece of virtual real estate in this world can lead to real world sales.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The vast majority of successful virtual real estate is associated with gaming and social interactive websites. To enter a virtual real estate market, learn to navigate virtual worlds and learn the rules of their virtual society.