A website is a significant addition to any business, so partner with a Kentucky website design firm that can create a virtual department to match your company's style. There are many designers who develop websites. As you start your search, decide whether you need a basic site that functions as an informational resource, or an interactive site offering tools, products and membership.

Kentucky web designers can take a website from concept to completion, but building the website itself is only the first step. A fully functional website is only as good as the amount of traffic it attracts. Therefore, you need to ask yourself if you want your web designer to go further and market your site, a significant service that can make or break your online presence. When picking from Kentucky website design firms, make sure of the following.

1. Ask to see web designer's portfolio, request references and make sure the designer has enough experience to make the website you desire.

2. When checking the references of a Kentucky professional web designer, ask past clients about the designer’s professionalism, response time and organizational skills.

3. Certainly, budgets and time tables change; but sign a contract so you can stay in control of the design process.

Action Steps
The best contacts and resources to help you get it done

Decide which services you need from a Kentucky website designer

Website designers differ not only in style, but in the services they offer. Some design companies limit their services to simply designing a site and filling it with client-provided content. Other designers will go further and use your ideas to design, layout and write the copy for your site, and then carry out a search engine marketing strategy. If you can afford these services, and trust your web designer, this will save you significant time and hassle.

I recommend: Both The Web Guys and Blackstone Media can handle your project, from web hosting to marketing. Their services also include web design, search engine marketing, web hosting, web maintenance, support and consulting.

Opt for Kentucky website designers who specialize in e-commerce

If you want to sell products online, then e-commerce is for you. Many web designers include e-commerce development in their services, but their prices are really dependent on the volume of products you wish to sell, and the merchant services you plan to offer. Database driven e-commerce solutions require additional software and coding, so make sure you are clear about what you want so your designer is clear about the charge.

I recommend: Flying Cow Design will assist you in finding the right e-commerce solutions and services to match your products. Appnet can create an e-commerce solution that includes services like unlimited products and categories, thumbnail or full-size product display and advanced search options.

Figure out who will maintain your website design in Kentucky

If you are web savvy and have the time, or maybe you already employ a web savvy person, then you may consider self-maintenance. This will definitely save costs. Most design companies have a content management system (CMS) set up so that you can to maintain your own website, should you desire to do so. This option usually requires no programming skills and ultimately saves you money.

I recommend: The Lexington web design company, eLink Design, and the Louisville, Kentucky, website design company, Webmedia Interactive (WMI), both provide their own CMSs that allow you to easily modify text and images on your website.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The copy for your Kentucky website design should be informative, but not too extensive. More importantly, it should contain search engine optimized (SEO) content, so your site pops up when customers search for the product or service you company offers.