A website is a significant addition to any business, so partner with a web site designer in New Jersey who can create a virtual department that matches your company's style. There are many designers who develop websites. As you start your search, decide whether you need a basic site that functions as an informational resource, or an interactive site offering tools, products and membership.

New Jersey web designers can take a website from concept to completion, but building the website itself is only the first step. A fully functional website is only as good as the amount of traffic it attracts. Therefore, you need to ask yourself if you want your web designer to go further and market your site, a significant service that can make or break your online presence. When picking a New Jersey web designer, make sure of the following:

1. Ask to see a New Jersey web designer's portfolio, request references and make sure the designer has enough experience to make the website you desire.

2. When checking the designer’s references, ask past clients about the designer’s professionalism, response time and organizational skills.

3. Certainly, budgets and time timetables can change; but sign a contract so you can stay in control of the design process.

Action Steps
The best contacts and resources to help you get it done

Decide which services you need from a NJ web design firm

Website designers differ not only in style, but in the services they offer. Some design companies limit their services to simply designing a site and filling it with client-provided content. Other designers will go further and use your ideas to design, layout and write the copy for your site, and then carry out a search engine marketing strategy. If you can afford these services, and trust your web designer, this will save you significant time and hassle.

I recommend: Graphic D-Signs, Inc. and SMG Designs can both handle your project, from web hosting to marketing. Their services include web design, search engine marketing, web hosting, web maintenance, support and consulting.

Opt for an New Jersey web design company that specializes in e-commerce

If you want to sell products online, then e-commerce is for you. Many web designers in NJ include e-commerce development in their services, but their prices are really dependent on the volume of products you wish to sell and the merchant services you plan to offer. Database driven e-commerce solutions require additional software and coding, so make sure you are clear about what you want so your designer can be clear about the charge.

I recommend: BZA's e-commerce services include complete storefront design and integration, email campaign marketing and online sales promotion. New Jersey-based Northern Pride Design also provides e-commerce solutions, including shopping carts, merchant accounts, SSL certificates and payment processing.

Figure out who will maintain your web design in NJ

If you are web savvy and have the time, or maybe you already employ a web savvy person, then you may consider self-maintenance. This will definitely save costs. Most design companies have a content management system (CMS) set up so you can to maintain your own website, should you desire to do so. This option usually requires no programming skills and ultimately saves you money.

I recommend: GloDerWorks provides design consultancy and web services, and sets you up with a CMS to accompany your site. NJ MetroNET, Inc. offers you three different ways to maintain your website.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  As you start looking for web site design in New Jersey, plan what you would like your site to offer. If you're hoping to launch quickly, set up a basic website to establish your company's web presence. You can add new features and products without the site looking like a work in progress.