Law office marketing. Presentation folders, brochures & client pamphlets for practice development. Promotional items. Law firm web sites $350 setup.
Announcements | Firm Brochures | Pocket Folders | Law Firm Web Site
www.blumberg.com
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We Receive Injury Calls Everyday. Our Program Will Grow Your Law Firm
www.RWLynch.com
Effective Custom Law Firm Web Site Design and Marketing
www.ScorpionDesign.com
Experts In Online & TV Marketing. Increase Your Caseloads Today!
www.LawyersGroup.com
Get Legal Cases Emailed Regularly. Fill in a Form; See if You Qualify!
www.LegalMatch.com/Attorneys
Law firm positioning, copy, naming, site design, event marketing, ads.
LawMarketing.ResultsLab.com
Marketing & Communications for High-Profile Law Firms & Litigation
www.Levick.com
25 Years Experience. 100s of Ads Hire the Legal Marketing Experts!
www.NetAff.com
Personalized business development and marketing coaching for lawyers.
www.acuitylegal.com
Get more leads. Close more deals. Sales consulting for law firms.
www.ClosersGroup.com/
Guaranteed results. Risk-free & cost-effective. Start now.
www.NewClient.us
A Web site that offers legal professionals such as attorneys / lawyers, with Internet marketing solutions that are easy to learn, quick to implement, and produce measurable results.
ayponline.com
Law office marketing. Presentation folders, brochures & client pamphlets for practice development. Promotional items. Law firm web sites $350 setup.
Announcements | Firm Brochures | Pocket Folders | Law Firm Web Site
www.blumberg.com
Addresses the many issues surrounding the growth of the Internet as a major medium of communication and the impact such applications have on legal advertising.
www.bodi.com
An article by Byron G. Sabol on how client visitations open meaningful dialogues between service firms and their clients.
www.byronsabol.com
This article, by Byron G. Sabol, discusses strategic client service planning.
www.byronsabol.com
The Lawyermedia mailing list was established as a forum for legal professionals and others to discuss all aspects of lawyer/attorney advertising,marketing and promotion,and to provide access to resources dealing with the subject.
www.lawguru.com
Offers law practice management, marketing and technology consulting services to attorneys and law firms in Colorado, Wyoming, and throughout the United States.
www.lawofficeconsulting.com
The site consists of law firm web site promotion techniques.
www.lawwebmarketing.com
A public relations firm established in Orlando, Florida in 1987 specifically to create marketing programs for the legal profession.
www.lawyerpr.com
Provides marketing advice, strategic consulting, motivational speeches and sales training for law firms and companies worldwide.
www.lfdg.com
The letter's purpose is to address the most serious issue facing the professional and the professional firm today – how to understand, define, and reach the market it serves today, and wants to serve tomorrow.
marcusletter.com
An article from the Marcus Letter describing the do's and dont's of writing effective ads.
www.marcusletter.com
Washington, D.C. local chapter of a non-profit professional association dedicated to serving the needs and maintaining the professional standards of those involved in marketing for the legal profession.
www.midatlanticlma.com
Minneapolis, Minnesota local chapter of the LMA, a non-profit professional association dedicated to serving the needs and maintaining the professional standards of those involved in marketing for the legal profession.
www.mnlma.org
Non-profit professional organization's local chapter.
www.nylma.org
Contains several links on the marketing, sales and other developmental aspects of a law firm.
www.users.cloud9.net
Makes it easy for you to list your Web site in important places on the Web. Tips are given to improve you ranking with the major search engines, and many links are provided to additional resources.
www.usual.com
Comprehensive marketing and advertising services.
www.wingtip-online.com
By William J. Flannery, Jr.
www.wjfinstitute.com
by William J. Flannery, Jr.
www.wjfinstitute.com
We Receive Injury Calls Everyday. Our Program Will Grow Your Law Firm
www.RWLynch.com
Effective Custom Law Firm Web Site Design and Marketing
www.ScorpionDesign.com
Experts In Online & TV Marketing. Increase Your Caseloads Today!
www.LawyersGroup.com
Guide to Law Firm Marketing
Here's the brief on how to market a law firm and make your case
The name of the game is competition. Every time someone looks for a lawyer, you compete against other lawyers whether you want to or not. You have to show prospective clients what your firm is about and how you’re the better choice through legal marketing.
Spend time regularly marketing a law firm to:
1. Increase your business.
2. Take advantage of new attorney marketing trends.
3. Adjust what works and what doesn’t in your marketing efforts.
Action Steps
The best contacts and resources to help you get it done
Build a legal marketing strategy
You build legal strategies all the time. Approach marketing a law firm with the same principles. Start with identifying the services you provide and whom you want to serve. If your specialty is corporate law, you will market to a different audience than if you practice family law. A strategy shows where you want to go and how you're going to get there.
I recommend:
Develop a marketing message that clearly makes the case about what you do and why you’re a better choice than other lawyers. Choose to communicate that message through some of the many available marketing methods that include advertising, making presentations, networking, website marketing and blogs. Who better to track effective strategies of all kinds than the American Bar Association? Jay Levinson comes up with unique "Guerrilla Marketing" ideas.
Seek credibility
People want to be confident in their lawyer, so you must appear credible to clients. In fact, many judge your credibility based upon your law marketing abilities. Demonstrate your expertise and professional knowledge in a manner that engages clients.
I recommend:
The key to credibility is communicating that you know what you are doing. Educate potential clients about legal issues through booklets, newsletters, articles and seminars. Trey Rider calls this education-based marketing.
Use technology to enhance attorney marketing
Technology is a great fit for lawyers. Email, PowerPoint presentations and websites are all powerful law firm marketing ideas. Maintain contact with past and existing clients through a mailing list. Email remains a great way to communicate in our busy world.
I recommend:
Tom Kane's legal blog offers tips to get your message across. Invest in a good looking website with information that you update regularly. See Net Law Tools for hints on designing a great law firm website.
Network
The reason you hear so much about networking is because it's effective. Join community and business groups. The people you know will refer you to people they know who need your services. Word-of-mouth marketing can't be beat.
I recommend:
Constantly be on the lookout for networking opportunities. Take some hints about networking from other legal groups.
Tips & Tactics
Helpful advice for making the most of this Guide- Paid advertising has its place in how to market a law firm. Consider placing regular law firm ads in a regional newspaper.
- Keep business cards with you at all times. Once people learn that you're an attorney, they're bound to have legal questions. Hand them a card, and tell them you're sure you'll be able to help them if they contact you.
- Don't forget to register your domain name and have an email address associated with it (for example joelawyer@legalcompany.com).
